Your VIP Fashion Pass has Arrived: Check out the New LoveAndChic.com

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This summer is all about the bold, the bright, the hottest looks straight off the runways of Milan 2009. What if you can have this, at a price that can afford you a new designer wallet, too? All of this is made possible at loveandchic.com

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Your ticket to the most devastatingly chic ready-to-wear is here at Love and Chic. The Online superboutique that is loveandchic.com houses fashion's newest styles for women and men, collections including Dolce & Gabbana, Cavalli, Gucci and all the rest of today's biggest international labels for contemporary denim and ready-to-wear. 100% authentic and current designer dresses, denim, swimwear and accessories, at prices less than that of famous-name boutiques, is a mere click away.

How, you may ask, does the loveandchic.com staff manage to bring Milan runway style to the web with even a hint of discount? Because this online boutique doesn't require towering mannequins, bamboo floors or a pricey location near Broome Street. The staff describe the site as "(their) office" and use this economical advantage to cut retail costs. The price of a store setting contributes to markups you see in traditional boutiques, but doesn't add value to the clothes. At loveandchic.com high fashion reigns, sans the hidden costs behind running a store.

Getting great prices does not mean you have to sacrifice style. Simply take a look at loveandchic.com's collections of haute couture sportswear for Spring/Summer 2009: Roberto Cavalli's Just Cavalli zones in on fascinating prints of everything from elegant actresses to animal skins in excellent shapes. A sexy asymmetrical mini dress stops traffic in a turquoise hue; generously cut tees and laced-back halters are splashed with major color and flattering shapes and paired with stylishly basic denims. Most shocking to your eyes will be the prices: almost every brand-new piece is under $200.

If you dream of D&G, look no further; Dolce & Gabbana's hip, funky alter ego's set and ready for a standout season! Whether it's denim you crave, or something flashier, the collection at loveandchic.com features adorable logo polo`s and tanks and stunningly cut jeans ranging from straight-legged vintage to sequined spandex. The label's array of oversize leather totes and messenger bags in stand-out colors accent every outfit with Euro-chic flair.

Gucci, Gucci... in the form of new handbag shapes and flirty logo dresses. As always, the ultimate luxury is yours at loveandchic. The boutique houses a selection of cutout jeans, fitted tops and of course, the gold-plated emblem adorning the shoulder bag, as in the Babouska. The logo-embossed suede version makes it clear... Gucci truly is Love (Get the dip-dyed floral printed "GUCCI IS LOVE" tee for $124.99).

Find the brightest, wear the boldest. Loveandchic is the new online fashion house for starlets who seek the collections that matter without hassle, at prices you can hardly consider a splurge. Bask in your new found fabulousness at loveandchic.com!

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Jennifer Lavigne
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