Uncommon Marketing with Uncommon Results

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5StarControl, a local business review site, shines a light on how guerilla marketing strategies can benefit small business marketing online.

5StarControl has decided to disclose secrets on what it takes for small businesses to profit from small business marketing by using guerilla marketing tactics. Reputation management website Five Star Control wrote that small businesses are going to be entranced by the latest marketing gimmicks that can pay big dividends.

In a Fox Business article published August 15, 2012, Walter Dailey reported that small businesses with little or no budget for advertising need to get creative with their ad campaigns by knowing what is happening in their neighbors, learn what political or legal issues are driving consumer concerns, and try to capitalize on finding new ways to reach new customers by employing ‘guerilla marketing’ tactics.

Guerilla marketing is a strategy that utilizes uncommon advertising means to reach industry-specific audiences that is local, low-cost, and presents a unique advertising medium, such as, “graffiti, sticker bombing, and flash mobs.” Dailey recommends guerilla marketing to draw local consumers to small businesses. 5StarControl believes a great example of coming up with ideas for guerilla marketing tactics is through establishing and maintaining an account on Yelp.com, which would give small business owners access to consumer reviews. 5StarControl stated, “Knowing your customers’ views and opinions can help small businesses create “out-of-the-box” advertising. Mobile SEO services are also another piece to consider as many consumers are viewing the Internet on mobile devices. If a guerilla marketing tactic can direct the consumer to an easily accessible and digestible entry point, even better.”

Daily also recommends that small businesses be creative with their marketing by researching local beliefs and values, and trying to tie that in with a gimmick or special event to promote community awareness. In this way, the potential for new consumer traffic to small business markets, Daily said, is huge and well within the budgetary restrictions of local businesses “whose budgets cannot compete dollar-for-dollar with the more dominant players in their respective industry.”

Another way to get advertising with little to no money outlay is for small businesses to market their strong points by offering expert advice through local meetings, or trying to participate in special events locally to get their business name recognized. By knowing local community happenings, and what’s driving local consumers, Dailey reported that there are probably hundreds of small opportunities bubbling around you; make a concerted effort to know what they are.” Additionally, using that knowledge and tying it in with new marketing technologies is another great way for small businesses to market their services and products locally.

Yet another way to effectively use guerilla marketing is to make a big statement with minimum dollars, Dailey said, by utilizing local media networks and publications. 5StarControl reported that using social media outlets also adds a new dimension for local business marketing and gives them the opportunity to reach the same amount of new consumer traffic as their larger industry competitors without putting a dent in their company’s checkbook.

Dailey stated that using these three approaches to guerilla marketing will help level the playing field for small business market. 5StarControl considers Dailey’s advice important to their clients and encourages them to get creative in the marketing strategies, protect their online reputations with Yelp’s services, and get to know their communities to find new ways to draw new attention to their products and services. Materials of Frank Kern are also recommended by 5StarControl to its clients.

5StarControl is a website covering small business matters about reputation management and small business marketing online.

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