Our Guerrilla trained clients go to business meetings, in the position of co-equal, and get jobs created for them.
Westport, CT (PRWEB) March 9, 2010
Think about this: Does any business or industry self-promote better than the motion picture industry? Now, two veterans of executive search and career development are using Hollywood smarts to coach, market, promote, and place "A List" executives.
In a new Career Transition interview on the popular career and leadership acceleration podcast TotalPicture Radio, David Perry, executive recruiter, author of Guerrilla Marketing for Job Hunters 2.0, (Wiley, 2009), and Kevin Donlin, Co-Director at Guerrilla Job Search International, describe the Guerrilla Job Search Executive Agent Service. This has little to do with traditional executive outplacement. In a word, their approach is "unconventional." Perry celebrated his 1000th executive placement last year. Donlin is author or co-author of five books, and career columnist for the Minneapolis Star Tribune.
Donlin told Peter Clayton, producer/host of TotalPicture Radio, "We don't do resumes, we do Guerrilla Resumes. We equip our A players with tools like Executive White Papers, The Trojan Thank-You Note, The Coffee Cup Caper, and The Job in a Box." (Sound Hollywood?) Responding to a question about the $100k jobs and $200k jobs advertised through online job boards, Perry said, "Come on, do you have any idea the competition that exists for advertised jobs? Do you realize that most of those jobs don't really exist? We go after the hidden job market -- that's where real six-figure jobs are found."
Clayton had read about one of Perry and Donlin's success stories, a senior executive, Steve (who requested his surname not be used). "Fourteen months ago, Steve was laid off from a financial services company near Pittsburgh. He received a two-year severance package and the services of one of the large outplacement firms. In 14 months, he got not one in-person interview," according to Perry. By using "Guerrilla" tactics, "Within six weeks, Steve had six six-figure job offers, and the one he accepted was close to home," said Donlin.
"What we have done," according to Perry, "is flipped the executive search model. When I'm looking to fill an executive level position for one of my client companies, I'm looking for the top one or two percent of candidates qualified for the position. The Guerrilla Job Search Executive Agent Service is intended for the top one or two percent of executives. We do an extensive vetting process before allowing anyone into this program."
The complete, 20-minute podcast interview with David Perry and Kevin Donlin can be found in the Career Transition Channel of TotalPicture Radio. A number of career related resources and videos are available on the Guerrilla Marketing for Job Hunters web site. Summarizing their approach, David Perry said, "Conventional candidates go to job interviews, in the position of supplicant... hoping for a job. Our Guerrilla trained clients go to business meetings, in the position of co-equal, and get jobs created for them."