GUESS Watches Launches the Look of Love: Video and Pinterest Promotion

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GUESS Watches has unveiled a Valentine’s Day themed video series tying into the launch of the brand’s presence on Pinterest. Users can view video vignettes on YouTube and are then encouraged to share their own love-inspired content on Pinterest using the hashtag #pinlovewithGUESSWatches.

"The new Look of Love series builds on that success and really couples the fun and flirty essence of the brand with authentic social discovery through a variety of platforms,” says Tarra Del Chiaro, Digital Strategist at GUESS Watches.

The new ‘Look of Love’ video series--produced by Sonia Baghdady (Emmy-award winning television news anchor, reporter and creator of lifestyle & fashion blog Style Confessions) and filmed/edited by Max Lipka (Owner of Sparrow Visuals)--will portray the story of four girls creating their own Pinterest-inspired Valentine’s Day projects. From baking sweetheart cookies, to creating the perfect flower arrangement, each girl completes her own interpretation of the holiday in a fun and whimsical way that encourages sharing.

Parallel to The Look of Love videos, GUESS Watches will also launch its Pinterest presence. This will incorporate images of their Valentine’s Day assortment as well as outtakes from the videos that will link back to a custom LookBook on Users are able to participate throughout the promotion by pinning original content or repinning the brand’s on Pinterest using the hashtag #pinlovewithGUESSWatches.

In late 2012, GUESS Watches successfully launched their first ever YouTube series—‘Second Look’ --a what to wear and how to wear it collection of short webisodes combining the savvy styling skills of two bloggers with GUESS Watch product. Due to the incredible response from the videos, the brand is expanding its repertoire of content with an added social ‘sPin.’

“We were extremely pleased with the engagement we received from the ‘Second Look’ campaign. We were able to bring to life how our watches captivate a new audience as well as provide fresh and entertaining content to our millions of Facebook fans. The new Look of Love series builds on that success and really couples the fun and flirty essence of the brand with authentic social discovery through a variety of platforms,” says Tarra Del Chiaro, Digital Strategist at GUESS Watches. “We are focusing on creating relatable content to engage our consumer as well as inspire them to fall in love with a GUESS Watch.”

To see how these four girls fall ‘Pin’ love with GUESS Watches, visit the GUESSWatchesTV YouTube Channel on February 5th when the series officially launches with a must-see trailer. New videos will be launched throughout the next two weeks until February 14th when the series concludes with a culmination of all the stories in a special “L-O-V-E” themed finale.

About GUESS Watches:
GUESS Watches is a timekeeping accessory company with a focus on lifestyle- driven fashion. GUESS Watches launched its first collection in 1983 with a line of men’s and women’s fashion watches. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends.
Sonia Baghdady is an Emmy-award winning television news anchor and reporter, who first noticed her passion for style as a contributor on the syndicated lifestyle program, Life and Style. While a news anchor, she became host of the local ABC lifestyle program, Connecticut Style. Today, she still delivers the news each evening on Connecticut’s ABC station, and was recently named a style blogger for the Guess style site, In 2010, Sonia launched Style Confessions, a website offering women throughout the nation, money-saving secrets on fashion, fitness, home decor, beauty and much more, from stylish bargainistas. Sonia’s work has been featured in Modern Bride, on the truTV network and National Geographic.

Sparrow Visuals is a Connecticut-based production company specializing in innovative films, webisodes, and advertising. Founded in 2010 by Cinematographer, Max Lipka, Sparrow Visuals has gained attention for its fusion of style and beauty in advertising. With a background in film production, Lipka uses his cinematic camera techniques to produce promotional videos for national and global corporations, including GUESS Watches and the Westfield Group, a multi-national company specializing in retail centers around the world. Lipka's versatility has lead him to produce an array of projects... from corporate videos for companies such as MetLife affiliate, Barnum Financial Group... to television ad campaigns promoting Connecticut's shoreline merchants... and numerous celebrity interviews, including Daytime talk show host Clinton Kelly and Disney's Bella Thorne.

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