Gulf Coast Regional Tourism Partnership Kicks Off Beautification Initiative to Promote Gulf Coast Vacations

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The Gulf Coast Regional Tourism Partnership, a non-profit organization tasked with promoting tourism on Mississippi’s Gulf Coast, recently kicked off a three-month, community-wide beautification effort to clean up Mississippi’s coastal cities. The initiative is encouraging local businesses, organizations and residents to address one of the biggest impacts on Gulf Coast vacations – litter and unsightly debris.

Gulf Coast Clean Up Initiative

Clean Our Scene

City, county and state governments have limited budgets, and Clean Our Scene encourages the people of the Mississippi Gulf Coast to take an active role in helping out and presenting our best Coast to visitors all throughout the year.

The Gulf Coast Regional Tourism Partnership, a non-profit organization tasked with promoting tourism on Mississippi’s Gulf Coast, recently kicked off Clean Our Scene, a three-month, community-wide beautification effort to clean up Mississippi’s coastal cities. The initiative, which has also partnered with Keep Mississippi Beautiful, is encouraging local businesses, organizations and residents to address one of the biggest impacts on Gulf Coast vacations – litter and unsightly debris.

“Research has shown there is a direct link between the cleanliness of a destination and the likelihood that visitors will return there,” said Sue Templeman, community liaison for the project and Vice President of Brand Management at GodwinGroup, a Gulf Coast advertising agency. “This is especially important for family outdoor vacations. The appearance of the Coast is an issue that is a high priority for not only the Tourism Partnership, but also many elected officials, tourism-related business owners and residents.”

Clean Our Scene officially kicked off March 1 and will continue through the end of May. However, keeping the Mississippi Gulf Coast clean will remain a long-standing goal throughout the year. Phase Two of the program, Time to Shine, will continue the message of community beautification.

“Certainly cleaning up trash and debris is an important part of this effort, but this is also about mowing overgrown lots, pulling up weeds and really getting our community in top shape for visitors. If we all join together, small efforts can add up to big changes. Let’s show everyone why we are a great choice for a Gulf Coast vacation,” added Templeman.

“City, county and state governments have limited budgets, and Clean Our Scene encourages the people of the Mississippi Gulf Coast to take an active role in helping out and presenting our best Coast to visitors all throughout the year, not just during the summer months,” explained John McFarland, Chairman of the Board for the Gulf Coast Regional Tourism Partnership.

Interested participants can visit the Clean Our Scene website at http://www.cleanourscene.org for a list of suggested programs and areas to clean. Individuals, businesses, or groups can also fill out an online pledge card promising to clean a street, neighborhood, playground, school or business location. Clean Our Scene t-shirts, banners and window clings are available—while supplies last—for registered participants.

Clean Our Scene is a public awareness campaign developed by The Tri.Ad, a three-agency advertising affiliation made up of GodwinGroup in Gulfport, Miss.; Ad.In Advertising in Ocean Springs, Miss.; and AdLib Communications in Bay St. Louis, Miss. It is funded by the Gulf Coast Regional Tourism Partnership as part of a tourism grant from BP America. Clean Our Scene partners to date include Keep Mississippi Beautiful, Keep Bay St. Louis Beautiful, Keep Waveland Beautiful, City of Ocean Springs, City of Pascagoula, Gulf Coast Chamber of Commerce, Hancock County Chamber of Commerce, Harrison County Beautification Commission, Jackson County Chamber of Commerce, Mississippi Department of Marine Resources, Pascagoula River Audubon Center, Renew Our Rivers Mississippi, and The Land Trust for the Coastal Mississippi Plain.

About Gulf Coast Regional Tourism Partnership

The Gulf Coast Regional Tourism Partnership (GCRTP) is a non-profit entity formed to administer $16 million in tourism marketing and grant funding from BP America. The Partnership board is comprised of business, tourism and community leaders from across the three counties that make up the Mississippi Gulf Coast and is charged with promoting the entire Coast – Jackson, Harrison and Hancock Counties – as one tourism destination.

About GodwinGroup

GodwinGroup, founded in 1937 and with offices in Jackson, Miss. and Gulfport, Miss., serves clients nationwide, primarily in tourism, healthcare, banking, finance and insurance, utilities, manufacturing, food and consumer goods. The agency has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as web marketing services through its digital arm WebMetro/Godwin.

About Ad.In Advertising

Ad.In Advertising, located in Ocean Springs, Miss., is a boutique advertising and marketing agency that combines “outside-the-box” design with cutting-edge communication strategies. Ad.In applies its fresh, unique and highly efficient approach for local clients in Pascagoula, Gautier, Moss Point, Ocean Springs, D'Iberville, Biloxi, Gulfport, Bay St. Louis and Mobile, Ala., as well as regional and national clients.

About AdLib Communications

AdLib Communications, located in Bay St. Louis, Miss., specializes in graphic design, advertising and public relations. Partners Jenny Bell and Lisa Eveleigh have a combined 30 years of professional experience in promoting the arts, local and regional events, museums, tourism and businesses. Jenny has won over 50 industry awards for creative writing and design projects while Lisa Eveleigh is a noted editor, writer and public relations expert. Both are photographers whose work has appeared in publications and shows around the region.

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Kay Maghan
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