Destination Halifax Launches Halifax, Nova Scotia Photo Contest

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Halifax photo submissions are eligible to win a Halifax vacation from Destination Halifax

Social media is a whole new way of communicating with people interested in Halifax

A perfect moment in Halifax, Nova Scotia, captured in a photograph, could lead to many more photo opportunities - in the form of a $2,500 vacation package prize. From the fall colours in Point Pleasant Park to romantic sail around the Halifax Harbour or an outdoor concert on Citadel Hill, perfect moments abound in this beautiful destination.

On April 2, Destination Halifax launched its year-long Perfect Day Photo Contest, and the grand prize is a fully-customized and personalized Halifax vacation package. Favourite snapshots representing a special day or moment in Halifax may be uploaded to the contest website. Finalists will be chosen monthly by a panel of judges, with first, second and third prizes awarded quarterly. The grand prize will be drawn on March 31, 2010. Photos may be submitted at http://aperfectday.destinationhalifax.com/ .

The Perfect Day Photo Contest launch coincides with Destination Halifax's incorporation of social media tools into its marketing mix, starting with a Facebook page for Halifax. The Halifax Facebook page allows fans to post their own videos and photos, and will include links to the Perfect Day Photo Contest as well as information on quarterly winners and new finalist photos. The winning photos will be featured on the Facebook page, and the Destination Halifax website as e-postcards.

"Halifax may best be described as an urban resort," says Patricia Lyall, Destination Halifax President & CEO. "The region conveniently satisfies on the desire by people to release their hidden explorer. This is a unique and very special place where there is an endless array of experiences, indigenous to a seacoast destination, that ring a vibrant and sophisticated urban core. And each guest knows for themselves, what it is that makes the experience special. This contest is an outlet and medium for people to share with us their special Halifax vacations."

"Social media is a whole new way of communicating with people interested in Halifax," says Lyall. "This medium offers a direct connection with past and potential visitors, where we can promote upcoming Halifax events, answer questions in real time, and create a venue for people to share their own experiences of Halifax."

For more information about Destination Halifax or the Perfect Day Photo Contest, visit http://www.destinationhalifax.com .

Destination Halifax is a partnership of the Province of Nova Scotia, the Halifax Regional Municipality, the Hotel Association of Nova Scotia, the World Trade and Convention Centre, and participating industry members. Since its inception in 2002, Destination Halifax has operated with a goal of promoting the Halifax Regional Municipality as a year-round destination of choice for business and leisure travelers.

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Emily Kimber
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