Especially during this magical season, it’s great to see people using the Force for good," said John X. Watson, president – Hallmark Retail.
KANSAS CITY, Mo. (PRWEB) November 03, 2015
This holiday season, Hallmark is once again supporting Toys for Tots with the launch of four popular Hallmark Star Wars itty bittys® characters decked in holiday attire − Chewbacca™, Yoda™, R2-D2™ and C-3PO™. For each purchase of one of these holiday Star Wars branded itty bittys, Hallmark will donate $1 to Toys for Tots.
“We’re thrilled to again support such a wonderful program that brings joy to millions of children,” said John X. Watson, president – Hallmark Retail. “Especially during this magical season, it’s great to see people using the Force for good.”
Now through Christmas Eve, customers can spread a little itty bittys love and make a big difference for families who might not otherwise be able to provide gifts for their children. The special holiday Star Wars themed itty bittys are available for $6.95 each at Hallmark Gold Crown® stores and online at Hallmark.com, while supplies last.
In addition to a monetary contribution, Hallmark will donate a variety of itty bittys plush toys to Toys for Tots.
“We’re thankful to Hallmark for their continued support,” said retired Marine Major Bill Grein, vice president of marketing and development, Marine Toys for Tots Foundation. “This program helps us create magical holidays for children in need, and it’s special that the families who buy these itty bittys get to share in the joy too.”
Hallmark anticipates that it will give up to $2.3 million worth of product and donations to Toys for Tots this holiday season. Last year, Toys for Tots provided toys to nearly 7 million children.
For more information about Hallmark’s partnership with Toys for Tots, please visit Hallmark.com. To locate a Hallmark Gold Crown store, visit Hallmark.com/stores.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through leading mass retailers, the network of Hallmark Gold Crown® specialty stores and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details.
About Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Toys for Tots Program. Now in its 68th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Their gifts offer these children recognition and a positive memory they will cherish for a lifetime. Many of the gifts they provide, such as books, games and sports equipment, make a significant contribution to the educational, social and physical development of these children. In 2014, Marines distributed gifts to 6.8 million children in 759 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors. For more information, visit http://www.toysfortots.org.