Infographic: Halloween by the Numbers

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As Americans celebrate Halloween on Monday, October 31st, CreditDonkey reveals new infographic illustrating the money behind Halloween.


As much celebrated by adults as kids...

Halloween is more than just a spooky holiday; it’s also a profitable one, as revealed by CreditDonkey, a credit card comparison site. The newly published Halloween infographic goes beyond trick-or-treating and showcases the money that’s raked in during the eight-week period leading up to Halloween.


“Many Americans view Halloween as a kid’s activity,” said Charles Tran, founder of CreditDonkey. “But, as we’ve uncovered, this holiday pumps some serious money into the U.S. economy. We’ve also found that this holiday is just as much celebrated by adults as kids. The amount that it’s celebrated is revealed in November when credit card statements hit the households around the nation.”

So, just how much money does Halloween rake in? Check out these figures, highlighted in the Halloween by the Numbers infographic:


  • With an estimated 36 million trick-or-treaters and 111.3 million potential trick-or-treating stops across America, there is a demand for candy on Halloween night
  • The demand causes weekly candy sales to more than double during the month of October
  • The eight-week period leading up to Halloween accounts for $1.9 billion in candy sales; $1.2 billion of this is chocolate candy

Costumes and Accessories

  • The eight-week period leading up to Halloween accounts for 90% of the costume hair coloring annual sales
  • This period also accounts for 25% of the false eyelash and accessory sales for the year
  • In 2009 alone, Halloween costumes exceeded $6 billion, and adult oriented costumes made up 62% of the sales, showing that Halloween isn’t just kids play

Home Décor

  • Americans are also spending money on Halloween-themed home décor, with 86% of households decorating their homes for Halloween
  • Many of these homes utilize pumpkins for decorations with 99% of all pumpkins sold in America being used for Jack-O-Lanterns

Becoming more expensive
As with many other industries, consumers can expect to see an increase in Halloween related products. At first glance, the price increases may seem insignificant. But families of four can expect to see an increase of around $50 for costumes alone. This is without even allocating an increase in candy and other expenses. Knowing these increases in advance can help families adjust their budgets, giving them the opportunity to cut back in other areas during the month so they aren’t stressed by a larger than normal credit card bill at the end of the month.

Consumers can visit CreditDonkey to find credit card deals in time for the holidays. The folks at CreditDonkey publish credit card reviews, comparisons and deals to help Americans make informed credit decisions.


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Charles Tran
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