With record levels of participation, Halloween is a national party the food and beverage industry wants to run.
Princeton, NJ (PRWEB) October 14, 2011
Trick-or-treats, getting candy or getting “egged”; food has been an integral part of the U.S. version of celebrating Halloween for over a century. In their just released report, FoodAndBeveragePeople.com covers the wide spectrum of companies that are putting their own spin on driving Halloween sales.
With consumers projecting an average of $72.31* spending per participating person, the food and beverage industry is doing its part to encourage participation. Marketers have spent months releasing their creative ideas for the holiday. This year, promotions benefit charities, offer trick-or-treat bags, suggest recipes and go multi-media. Read the article to learn how industry leaders are taking full advantage of the holiday season, and get creative with your own resources.
According to Gigi Cohen, publisher of FoodAndBeveragePeople.com, “There is no doubt that the marketing efforts of the food and beverage industry is instrumental in driving fun and spending during the holiday season. With record levels of participation, Halloween is a national party the food and beverage industry wants to run.”
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*Source: National Retail Federation