FoodAndBeveragePeople.com Reviews Halloween Ideas for Driving Sales

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161 million people* are expected to celebrate Halloween, 2011. "It’s a party the food and beverage industry wants to run."

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A Typical Grocery Shelf Ready for Halloween 2011 Sales

With record levels of participation, Halloween is a national party the food and beverage industry wants to run.

Trick-or-treats, getting candy or getting “egged”; food has been an integral part of the U.S. version of celebrating Halloween for over a century. In their just released report, FoodAndBeveragePeople.com covers the wide spectrum of companies that are putting their own spin on driving Halloween sales.

With consumers projecting an average of $72.31* spending per participating person, the food and beverage industry is doing its part to encourage participation. Marketers have spent months releasing their creative ideas for the holiday. This year, promotions benefit charities, offer trick-or-treat bags, suggest recipes and go multi-media. Read the article to learn how industry leaders are taking full advantage of the holiday season, and get creative with your own resources.

According to Gigi Cohen, publisher of FoodAndBeveragePeople.com, “There is no doubt that the marketing efforts of the food and beverage industry is instrumental in driving fun and spending during the holiday season.    With record levels of participation, Halloween is a national party the food and beverage industry wants to run.”

About the website:
FoodAndBeveragePeople.com (food and beverage people dot com) is for and about the people that drive the food and beverage industry in the United States. Industry professionals at every stage of their career will find news, newsmakers, jobs and industry trends that will help inform their business and career decisions. Individuals needing to keep up with the vast food and beverage industry, but with little time to spare, can sign up on the site for free e-mail newsletter service or follow us on Twitter @foodandbevbiz .

*Source: National Retail Federation

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