We're anxious to see which enticing hamburger America wants on our menu
DUBLIN, Ohio (PRWEB) September 7, 2007
That's the inspiration behind the "Build Wendy's New Burger" contest, which has generated more than 15,000 recipes from burger-lovers across the country.
The many hamburger flavor combinations have been narrowed to ten contenders, and now America gets to choose its favorite. Voting will take place at ThisIsMyBurger.com through September 24.
The winner will receive $25,000 and the opportunity to potentially have his or her hamburger added to Wendy's menu in 6,000 stores nationwide. Nine runners-up will receive free Wendy's hamburgers for a year.
With 54 ingredients to select from - some classic, some creative, some eclectic - entrants crafted their ultimate burgers online and submitted their creations to a team of Wendy's hamburger experts for judging. The panel looked at the taste, build-ability and originality of each entry, and selected the following finalists, in no particular order:
"We're anxious to see which enticing hamburger America wants on our menu," said Wendy's Chief Marketing Officer Ian Rowden. "We've certainly seen some wild flavor combinations, but we're thrilled that so many consumers have taken time to come up with their ideal hamburger creation."
The contest is just one of the ways Wendy's is bringing to life its promise of fresh, never-frozen beef hamburgers, while engaging younger consumers in compelling ways. Currently underway is a 24-city Great Taste Tour, a mobile sampling effort featuring the give away of 72,000 hamburgers and gift cards.
Other Features of ThisIsMyBurger.com
In addition to the "Build Wendy's New Burger" contest, ThisIsMyBurger.com includes other interactive features:
The site also features a daily instant win contest rewarding winners with hamburgers for a year (via a Wendy's gift card) as an incentive for registering on the site and frequently logging on.
Wendy's International Inc. Overview
Wendy's International Inc. (NYSE:WEN) is one of the world's most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.
The Wendy's name and design is a registered trademark of Oldemark LLC and is licensed to Wendy's International, Inc.