City-dwellers are not as governed by traditional values as those in the countryside; couples living in more rural areas often feel more pressure to marry and fulfil the '2.4 kids' ideal. That pressure to pursue a 'conventional' committed relationship sometimes forces couples who may well in other situations have parted to stay together.
(PRWeb UK) July 1, 2010
The first two extramarital sex scandals of the new coalition government, involving neighbouring Hampshire politicians Caroline Nokes and Chris Huhne, may be a wider indication of adultery attitudes in the county, new statistics reveal.
In an independent survey conducted via OnePoll, IllicitEncounters.com, the UK's largest extramarital dating website, found Hampshire to be the fourth most adulterous county in the UK, with 11% of the county's respondents admitting to having been unfaithful to their spouse. In addition, a recent internal poll showed that 82% of Hampshire husbands using IllicitEncounters.com had previously had extramarital relationships, making them the most experienced adulterers on the site.
69% of female members from Hampshire also admitted to having cheated before joining the site (the average figure of those who had previously been unfaithful prior to sign-up was 67%).
Sara Hartley, representative for IllicitEncounters.com, says more rural communities like Hampshire are prone to cheating by circumstance; "City-dwellers are not as governed by traditional values as those in the countryside; couples living in more rural areas often feel more pressure to marry and fulfil the '2.4 kids' ideal. That pressure to pursue a 'conventional' committed relationship sometimes forces couples who may well in other situations have parted to stay together."
"We can illustrate this by looking at our Scottish members; as we have previously reported, we have a disproportionate percentage in the Western Isles, and culturally, couples there are under incredible pressure to present a perfect family unit."
IllicitEncounters.com currently has 12,400 members living in Hampshire, representing just over 1% of the county's population.
James*, 36, from Southampton, has been a member of the website since January, “I certainly identify with Sara’s theory of social norms. I married very young, had children, and now, in the 14th year of my marriage, my sex life with my wife is non-existent. However, to start all over again now would seem outrageous to our families and friends, who rely on our stability. Both of us keep discreet relationships outside our marriage. Strangely, we are now closer than ever before.”
Overall, the site has in excess of 480,000 members across the UK and Ireland.
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