San Jose, CA (PRWEB) September 26, 2012
Follow us on LinkedIn – Growing consumer concerns regarding personal healthcare, coupled with an extra-cautious environment pervading institutional/industrial settings, are driving strong growth in specialty cleansing products such as hand sanitizers. Traditionally positioned as an institutional product, hand sanitizers are increasingly being accepted as mainstream consumer hygiene products of late. Albeit garnering mainstream status, they are still likely to hover much below the gigantic hand hygiene and soap products market, continuing to account for an important yet small market niche. Sales of hand sanitizers grew in recent years due to growing personal hygiene consciousness, outbreak of influenza, and a severe shortage of the flu vaccine.
H1N1 influenza that surfaced in Mexico led to a sharp rise in demand for hand sanitizers in the market, especially during the later half of 2009. Growth was also propelled by the findings that gastrointestinal illnesses reduced by about 60% in households that used hand sanitizers, compared to non-users. However, sales marginalized in 2010 and witnessed a decline in 2011, reflecting the fact that sales reached normal consumption levels after the H1N1-induced spike. With the market increasingly becoming saturated, in the absence of any pandemics or other health related issues, growth in the industry is expected to remain modest.
Hand sanitizers, particularly alcohol-based sanitizers are considered highly effective in preventing the spread of flu and cold. A newer trend emerging in the antibacterial sanitizers is the availability of surface-cleaning products in travel packs. The arrival of several easy-to-use and convenient hand sanitizers, disinfectant wipes, antibacterial lotions, and soaps, considerably eased out consumer’s anxiety over the rapid spread of infections including swine flu, avian flu epidemic, E.coli outbreak, and the so-called superbugs. Antibacterial products have become a prominent part of the effective and safe hygiene routines of a large number of US consumers. The effectiveness of natural hand sanitizers in killing germs and viruses is considered to be on par with traditional counterparts. The growing consumers’ quest for easy, convenient, and on-the-go hand cleansing products is compelling manufacturers of hand sanitization products to roll out a large variety of hand sanitation wipes and gels.
Natural hand sanitizers are products that destroy germs without the use of any synthetic or chemical ingredients. With convenience playing a lead role in bolstering product sales, hand sanitizers are available in a variety of easy-to-use dispensing formats and pack sizes. Industry’s tryst with innovation is exemplified by the recent rollouts of wearable hand sanitizers, contactless towelette applications, spray pens, and even key chains that are far unthinkable by the proponents of conventional dispensing systems. In a way, the market is heading towards portable hygiene solutions that dispense off with the bulky, refillable sanitizer dispensers that are far fixed rather than serving the purpose of anytime sanitizer.
As stated by the new market research report on Hand Sanitizers, competition in the hand sanitizers segment is fragmented with the presence of several companies. Significant demand exists for private label brands in the hand sanitizers market as they offer a plethora of choice for consumers to choose from. Consequently, private label brands continue to dominate the US hand sanitizer market. Outpacing the challenges prevailing in the market, many producers are finding newer ways to take the front seat in the hand sanitizer market. With an overriding thrust to top the hand hygiene market, hand sanitizer producers are developing multiple blends of hand sanitizer formulations that could eventually generate higher profits for companies. Consequently, hand sanitizer makers, in an attempt to counter intense competition in the institutional hand hygiene market, are scouting for newer market opportunities by enhancing the functional appeal of their products to a wider spectrum of target markets. Abundant resources and improving knowledge on hand care are presently driving the market for newfound hand sanitizers and hand rubs.
Major players in the marketplace include 3M Company, Best Sanitizers, Inc., Chattem, Inc., Dial Corporation, Fusion Brands, Inc., GOJO Industries, Inc., Medline Industries, Inc., Nice-Pak, Skinvisible, Inc., and Vi-Jon Laboratories, Inc.
The research report titled "Hand Sanitizers: A US Market Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, product launches, strategic industry activities, and profiles of major companies. The report provides market estimates and projections in volume (million units) and value (US$ million) terms for the period 2010 through 2018. The study also provides historic data for an insight into market evolution over the period 2004 through 2009.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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