Hand & Stone Launches Massage Industry’s First Member Rewards Program and Mobile App

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Massage Franchise Looks to 2015 for Record Growth and Innovation

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Hand & Stone Massage and Facial Spa (“Hand & Stone”), is riding a record breaking wave from 2014. Looking to make an even greater splash in 2015, the brand launched Hand & Stone Rewards this January, the industry’s first ever nationwide member rewards program in addition to a mobile app for members to book appointments and learn about all the brands offerings.

The exclusive member rewards program allows Hand & Stone members to earn points redeemable for everything from massage and facial services to gift cards. Hand & Stone members are automatically enrolled in the program and new members get 500 points for joining. Points can be earned for various actions such as: booking on-line, pre-booking and referrals. In addition, members get five points for every dollar spent. One unique feature of the program is that members can both earn and redeem points at any Hand and Stone location across the U.S.

“We decided to launch Hand & Stone Rewards so that, in addition to great service, we could give back to our members and show them how much we value their experience with us,” said Todd Leff, president and CEO of Hand & Stone. “We put a great emphasis on quality and loyalty. The member rewards program is a great way to show our appreciation to our guests.”

Hand & Stone Rewards is just the first initiative in 2015 that the brand has implemented to continue their momentum of upward growth. The brand also launched a mobile app that allows members to search and schedule appointments, view past services, and access information on their accounts, including rewards points balances.

The brand begins 2015 with over 200 spa locations and has plans to open 65 new spas over the course of the year. Hand & Stone is projected to reach $188-million in system wide sales for the year, up from $125 million in 2014, fueled by strong comparable store sales and new unit growth. In 2014 the Hand and Stone system achieved another year of 25% comparable store growth, the fourth straight year of comparable sales growth in excess of 20%.

Hand & Stone has grown well beyond its East Coast strongholds of Philadelphia and New York, each of which has more than 30 spas, and opened new franchised units in key growth markets including Houston, Dallas, Chicago, Denver, southern California and South Florida. The brand’s projected performance in 2015 forecasts the solid momentum from the brand’s record-year in 2014 to carry over.

President and CEO Todd Leff attributes this rapid expansion to Hand & Stone’s emphasis on customer service, as well as its affordable month-to-month Lifestyle Program, which gives clients the ability to add regular massages to their lifestyles at a price that matches their budget.

“Before Hand & Stone made inroads into offering spa services to the middle market, many people perceived services like ours as an indulgence,” Leff said. “Now that we can offer the same therapeutic services that customers received at day spas, at a far lower cost and more conveniently people can see that adding a regular massage or facial has a real benefit to their health and everyday sense of well-being.”

Hand & Stone’s Founder and Chief Operating Officer John Marco launched the brand in 2004 with a mission to bring massage therapy and quality facial services to the masses, affordably and conveniently. Technology innovation and a high-quality guest experience are projected to continue the brands growth in 2015.

ABOUT HAND & STONE
Hand & Stone is a 200-plus unit massage and facial spa with a mission to bring massage and facial services to the masses. Launched in 2004 by a passionate physical therapist, John Marco and now led by franchise veteran Todd Leff, Hand & Stone now has locations in 22 states and Canada. For more information on Hand & Stone, visit http://www.handandstone.com.

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Lauren Boukas
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