Hand & Stone Massage and Facial Spa Opens its Third Monmouth County Location in Aberdeen, New Jersey

Share Article

Hand & Stone Opens Doors in Aberdeen; To Relax, Rejuvenate Community Including People in the Neighboring Towns of Holmdel, Marlboro and Matawan with Top-Tier, Cost Efficient Model

News Image
I’m thrilled to be opening a Hand & Stone in Aberdeen,” said Jeff Silbert, co-owner of the new location. “I am looking forward to bringing affordable and effective massage and facial services to the community of Aberdeen and its neighboring towns.

Hand & Stone Massage and Facial Spa just opened its third location in Monmouth County in Aberdeen, New Jersey at 1121 State Route 34 in the Regent Shopping Center, also home to Stop & Shop, Bed Bath & Beyond and GameStop.

“We see the towns in Monmouth County such as Aberdeen as a prime market for our brand’s development,” said Todd Leff, CEO and President of Hand & Stone. “We are pleased to have Jeff and Ken Silbert continue to lead our brand with top-tier services and integrity in Monmouth County.”

The Silberts come from a strong business background where Ken was a senior managing partner with Accenture and Jeff leads his own advisory firm helping ambitious business owners scale their companies. With decades of combined business experience and different strengths, the brothers desired to go into business together. Ken will use his operations experience to guide them while Jeff will focus on business development for Hand & Stone.

The brother franchisee team will lead the development of 10 new locations in North Jersey. The Aberdeen location is the second new opening under their expansion plans. It opened only weeks after their first spa opened in the town of Emerson in Bergen County.

Proving that massage therapy isn't just for the rich and famous anymore, the new Hand & Stone will erase what once was considered a penchant of the affluent by offering services to all levels of consumers.

“I’m thrilled to be opening our second Hand & Stone Spa in Aberdeen,” said Jeff Silbert, co-owner of the new location. “I am looking forward to bringing affordable and effective massage and facial services to the community of Aberdeen and its neighboring towns such as Holmdel, Marlboro and Matawan.”

Launched in 2005 by John Marco, a physical therapist with 20 years of experience, Hand & Stone’s mission is to bring massage therapy to the masses. Clients enjoy the treatment, but "most aren't just coming for the indulgence," Leff said. "They're coming for stress reduction and pain relief, with many coming based on the suggestion of their doctors."

Under the new provisions of the recently-passed health care bill, alternative medical procedures, including massages from licensed therapists at spas like Hand & Stone, are being taken more seriously by the traditional medical community. According to Leff, about 75 percent of health savings account plans and HMOs will now reimburse patients for massage therapy if their doctor writes a formal prescription. Ailments worthy of that prescription include muscle and joint pain, Temporomandibular Joint Disorder (commonly known as TMJ), and stress. According to the 2010 AMTA Industry Report, massage use among older Baby Boomers (ages 55-64) has doubled in the past ten years and use among those older than 65 has tripled during that same time.

While the typical massage client used to have to track down a freelance massage therapist, schedule an appointment days in advance, and pay over $100 for a one-hour treatment, most Hand & Stone clients book their appointments on the same day as their service and pay 30 percent less than the traditional hourly rate. Better yet, when they sign up for a one-session-per-month plan, they end up paying around $60 per visit.

The average customer isn't a wealthy socialite with nothing better to do, she's a 42-year-old female with an annual household income of $65,000, has children and loves to shop at Target and Kohls. With that busy, overscheduled lifestyle, it’s not surprising that the number one reason clients visit Hand and Stone is for stress reduction. Hand & Stone's clientele is roughly 70 percent female, 30 percent male, with an increasing number of male patrons.

As massage spas become more mainstream in the health care industry, Hand & Stone stays at the top of the game by adding locations and services to keep the brand fresh. That strategy has proven to be successful, as the addition of facials and waxing to the services roster has boosted the average comparable store sales by over 30 percent during this past year, in a very tough economic environment. After awarding a record 40 new franchises in 2010, Hand and Stone is on pace to sign another 50 new franchisees to the Hand & Stone system this year, each one investing a total of around $325,000, including franchise fees, to outfit a suburban, strip-mall location with space for at least 10 massage rooms.

"Over twenty percent of Americans got a massage in 2010, and that figure is growing. As massage becomes a more integrated part of health care, we see this business achieving even wider-spread growth and longevity," said Leff.

ABOUT HAND & STONE
Hand & Stone is a 50-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses, meeting demand of consumers who wish to receive the long term health benefits of these services. Launched in 2005 by a passionate physical therapist, John Marco and now led by franchise veteran Todd Leff, Hand & Stone now has locations in 12 states and Canada with plans to open an additional 15 locations by the end of 2011. For more information on Hand & Stone, visit http://www.handandstone.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kristen Healey
No Limit Media Consulting
919.244.1680
Email >
Visit website