Mommy Bloggers and Hapari Swimwear get Along Swimmingly

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Mastering the art of online marketing, the swimwear company receives a large boost in sales from the word of mouth given by the online blogging community

We truly appreciate the support of the blogging community because word of mouth is really a great way to do business and shows how much our product is unique and valued.

While many companies struggle with building an online presence, Hapari Swimwear receives ample promotion from an often overlooked source: bloggers.

“We’ve found that we hardly have to do anything,” said John Curry, director of operations at Hapari. “Because these bloggers love our products so much and because they are so willing to share their opinion with others in their online network, our swimsuits practically sell themselves.”

Co-founder of “mommy blog” Take it From Me, Jaime Taraskiewicz remarked on the eager response from the blogging community.

“It is fun and exciting for me to watch ladies swarm to our blog when I post on Hapari,” said Taraskiewicz. “There are so many moms who have given up on swimsuits because they don’t know where to buy them. Sharing the news about Hapari Swimwear brings me satisfaction knowing that moms like myself are able to feel confident in a swimsuit.”

In the past year, hundreds of bloggers have posted their reviews of Hapari’s swimwear products.

“Most of my readers are busy moms that rarely get the opportunity to take time for themselves,” said Tina, author of blog Life Without Pink. “This is a great way to give them something to be excited about.”

Receiving such support from the Internet community has increased Hapari’s online sales exponentially. The company has remarked on the number of hits its website receives each time they run a promotion through a blog.

“When we do a giveaway or a blogger posts a review, it helps spread awareness about our brand,” said Curry. “Even when people do not win the giveaway, they often return to our site to make their own purchase later. We truly appreciate the support of the blogging community because word of mouth is really a great way to do business and shows how much our product is unique and valued.”

About Hapari
Hapari International, LLC makes swimsuits and long tankinis that are stylish and comfortable for all body types, enhancing the curves women want while hiding those they don’t. The versatile swimwear can be mixed and matched with any top and bottom so that women get the perfect fit. The company began when two designer mothers took their dissatisfaction with women’s swimwear and turned it into a passion. Hapari’s modest swimwear has body-shaping secrets that enhance the female figure and allow every woman to feel confident and beautiful in her swimsuit. For more information, visit http://www.Hapari.com.

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John Curry
Hapari
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