Washington Post Review of HARD Goals, By Leadership IQ CEO, Mark Murphy, Asks: "Why Do You Really Care About Your Goals?"

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In Mark Murphy's lastest book, HARD Goals, the CEO of Leadership IQ asks readers "Why Do You Really Care About Your Goals?" as a way to test leaders and executives. HARD Goals is a revolutionary approach to goal setting that takes SMART goals to task.

HARD Goals, by Mark Murphy

“When you own a goal,” Murphy says, “you approach that goal from a place of personal passion.”And it’s that heartfelt passion, readers learn, that excites the brain, resulting in an ongoing surge of goal motivation.

The Washington Post sat down with author and leadership development expert, Mark Murphy, to discuss his latest book entitled HARD Goals. What The Post surmised from the interview is an interesting query. If you’re looking for an accurate way to determine your own or another person’s commitment to a goal, just ask, “Why do I care about this goal?”. In response to the published interview, Murphy says, “It’s a simple question and an accurate way to test how likely you are to abandon a goal at the first road block.”

Murphy’s new book, HARD Goals, tells readers that if you only care about a goal because it’s important to your boss, spouse, partner, doctor, teacher or someone else, it’s a clear sign you don’t own that goal. And that emotional detachment is going to show in the less-than-exceptional effort you make to see that goal through. But when you hear words of ownership like "me, my, mine and I", it’s a clear sign of goal ownership. “When you own a goal,” Murphy says, “you approach that goal from a place of personal passion.”And it’s that heartfelt passion, readers learn, that excites the brain, resulting in an ongoing surge of goal motivation.

Readers learn that having a heartfelt attachment is but the first test of HARD Goals. The most effective goals are also Animated (highly visual), Required (to thwart procrastination), and Difficult (to keep the brain engaged). HARD Goals is a revolutionary approach to goal setting that takes SMART goals to task. The latter being a goal-setting methodology that Murphy calls “pretty dumb". A free white paper put out by Murphy’s company, Leadership IQ, titled “Are SMART Goals Dumb?” introduces new research and recent scientific evidence that reveals why SMART goals are actually impediments to – not enablers of – bold action. And where SMART goals fall short, HARD Goals step in to encourage motivation and drive exceptional performance.

To learn about how to drive goal motivation by developing deep-seated and heartfelt attachments to your goals, Murphy’s leadership training firm, Leadership IQ, has the solution.

In addition to HARD Goals, Murphy is the author of several best-selling books including Hundred Percenters, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention. His articles, studies and analysis of leadership trends appear in many national publications including Fortune, Forbes and Business Week, news networks including ABC, CBS and FOX, and he lectures to organizations and universities including Harvard Business School and Yale University.

For more information about Mark Murphy or HARD Goals, please visit http://www.leadershipiq.com, or contact Lyn Adler at (800) 814-7859.

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