Everlasting Hardwoods Uncovers Surprising Market Changes as the Buying Season Fluctuates in Brazil

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Primary buyer Gregory Robinson encourages a cautious early-season buying strategy after observing price fluctuations and modifications in hardware production

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Everlasting Hardwoods by the Overseas Hardwoods Company, in business since 1967, reveals significant changes in the buying market after visiting Brazil in 2012. Primary buyer Gregory Robinson encourages a cautious early-season buying strategy after observing price fluctuations and modifications in hardware production.

After taking his first trip of the buying season to Brazil to visit Belem, Santarem, and Itiatuba, Robinson met with 15 different suppliers in a period of nine days. During that time, he inspected lumber that was ready for shipment to the US in three different ports.

According to Everlasting Hardwoods, this type of buying trip is customary. Robinson confirms, "Frequent trips to our lumber suppliers help us to ensure that we source the highest quality material from reputable companies and assess the health of our supply base."

Nonetheless, Robinson was met with a vastly different market than he experienced the previous year. Robinson explains that the European and Chinese markets are no longer competing strongly for supply as most mills appear to be producing for the US market.

In addition to this supply-demand shift, the main Brazilian supply base attempts to maintain prices at the 2011 level, even though the US dollar is now currently 15% stronger than the Brazilian Real compared to 2011.

This price resistance is coupled with the fact that the Brazilian supply base continues to evolve further as logging companies vertically integrate and expand into the production of the finished product. This integration alone has pushed older established mills out of business or into financial trouble so that quality quickly deteriorates.

Robinson compares this paradigm to the slowdown in other world markets. Taking into account the stronger dollar, Everlasting Hardwoods plans to proceed with care when purchasing hardwood decking materials in the early season.

Everlasting Hardwoods, a retailer that specializes in ipe decking and tigerwood decking, uses their knowledge of the international market to provide customers with custom services and unique design from the best natural outdoor materials available.

Robinson maintains that the reason that this market analysis is so important when purchasing materials is to offer customers additional options when customizing a building project, based on both materials and design.

Within each Everlasting Hardwoods project, all hardwoods are cut to size with machining special profiles; the materials are then sanded to reveal the fine grain and carefully packaged for secure shipment. Customers will receive project materials that arrive ready for installation.

On their official website, Everlasting Hardwoods showcases their years of experience by providing customers with a photo gallery containing countless installations. Everlasting Hardwoods encourages interested customers to review the photo gallery on the website as a resource for the best use of fine hardwood materials for small to large design projects.

In order to make these services available, Everlasting Hardwoods continues to travel internationally to assess the global marketplace with the help of primary buyer Gregory Robinson. Because of his proactive buying strategy, Everlasting Hardwoods is able to provide all customers with a two week delivery time for custom orders and 24-hour service on stock items for all projects.

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Bill Schaffer
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