Harley-Davidson Motorcycle Film Shows What Its Riders Believe In

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Motorcycle Company Invites Riders to “Live by It” and to Share Their Creeds

Harley-Davidson riders have always believed in going their own way, no matter which way the rest of the world was going.

Harley-Davidson recently debuted a short film revealing some common values of its riders and the Company. The two-minute “Creed” motorcycle film can be seen on the Company’s Web site. The Harley film, which features real Harley-Davidson riders, includes action scenery footage of riders along with a series of rider truths such as “life is what you make it, and we make it one hell of a ride.”

As much as the Harley-Davidson “Creed” motorcycle riding film and its creeds demonstrate certain common ideals, they also reflect how riders from different backgrounds acknowledge these beliefs. To further show the individualism of its riders, Harley-Davidson enthusiasts are being asked to share their own personal creeds, which are posted on the site.

For example, in one of the creeds, which have been submitted by more than 1,000 riders, Chris Cawein of Moscow, Tenn. says, “the journey IS the destination.”

The Harley-Davidson film demonstrates the Company’s practice of doing things its way to stay close to its customers. For example, the Company created the Harley Owners Group (H.O.G.) as the first company-sponsored motorcycle club, and actively participates in motorcycle events around the world like Daytona Bike Week, the Sturgis Motorcycle Rally and others.

As stated in the motorcycle film, “we believe that the machine you sit on can tell the world exactly where you stand.”

Harley-Davidson, Inc. is the parent company for Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

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