Harley-Davidson 2008 Sturgis Rally Events are Exciting and Free

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The 68th Annual Sturgis Motorcycle Rally will kick off August 2-9, 2008, with thousands of Harley-Davidson motorcycles riding into Rapid City, S.D. for the event.

Sturgis Main Street

We love the opportunity to hang out with other motorcycle riders and enjoy custom bikes, music, tons of new motorcycle accessories and riding gear, and most importantly, the brand-new 2009 Harley-Davidson motorcycles. We even have a huge fleet of all the new bikes for folks to test ride. And the best part is that it's all free.

Thousands of Harley-Davidson motorcycles will ride into Rapid City, S.D., for the 68th Annual Sturgis Motorcycle Rally, August 2-9, 2008. Rapid City will be the center of Harley-Davidson activities as riders and enthusiasts from around the country and around the world converge to enjoy the numerous attractions of the legendary Black Hills region.

Harley-Davidson and Buell activities (all free of charge) will run from Saturday, Aug. 2 through Saturday, Aug. 9 at the Rushmore Plaza Civic Center in Rapid City. Main events include:

  •     Harley-Davidson and Buell New Product Show featuring the newly released 2009 model line-up
  •     Harley-Davidson Festival with fun activities including live entertainment, motorcycle stunt shows, a free bike wash and more
  •     Harley-Davidson and Buell free demo rides
  •     Harley-Davidson custom motorcycle Ride-In Show on August 6 with $500 cash prizes
  •     Special Women's day on August 7

"It's great to be back at the Sturgis Rally with the Harley-Davidson Road Tour this year. Rapid City is a great home-away-from-home for Harley-Davidson this week," said Steve Piehl, Harley-Davidson Director, Consumer Events Marketing. "We love the opportunity to hang out with other motorcycle riders and enjoy custom bikes, music, tons of new motorcycle accessories and riding gear, and most importantly, the brand-new 2009 Harley-Davidson motorcycles. We even have a huge fleet of all the new bikes for folks to test ride. And the best part is that it's all free."

The Harley-Davidson New Product Show (Aug. 2 from noon - 5 p.m., Aug. 3-9 from 9 a.m. - 5 p.m.) inside the Rushmore Plaza Civic Center will feature new 2009 Harley-Davidson and Buell motorcycles, Genuine Motor Accessories and MotorClothes merchandise, Muscular Dystrophy Association (MDA) Bike Raffle and Willie G. limited-edition commemorative merchandise. There is also a H.O.G. members-only reception Saturday, Aug. 2, from 9 a.m. - noon and a H.O.G. Hospitality area for members during the New Product Show hours.

Experience the passion, excitement and sound of the Sturgis Rally at the Harley-Davidson Festival outdoors at the Rushmore Plaza Civic Center, which includes the following events:

  •     Harley-Davidson and Buell demo rides and MotorClothes gear demos (registration 9 a.m. - 4 p.m. daily)
  •     Festival Stage with live music and entertainment
  •     Harley-Davidson Traveling Museum
  •     Motorcycle stunt shows, free bike wash area and other activities

Some of the most creative and passionately customized bikes at the Sturgis Rally will be displayed at the Harley-Davidson Ride-In Show on Wednesday, Aug. 8. The entry fee will be donated to MDA, and all entrants will receive a special commemorative dash plaque. "Best of Show" winners in each class will receive a $500 cash prize, and $500 cash prizes will be awarded to the top Sportster & VRSC and Big Twin utilizing Harley-Davidson Genuine Motor Accessories.

Among the activities planned at the Harley-Davidson Road Tour is an interactive women's area featuring giveaways, prizes and motorcycle information. Throughout the week, women who stop by can participate in the Harley-Davidson Women's Challenge for MDA. The Motor Company will also host the second annual Women's Day at the Civic Center on Thursday, August 7. Activities planned for Women's Day include seminars focused on teaching women how to customize their motorcycle and how to pick up a fallen motorcycle, as well as women's demo rides 4-6 p.m.

Race fans will be able to check out the AHDRA Screamin' Eagle Performance Parts Race at the Rally at Sturgis Dragway on Aug. 5 - 6, which is also an official H.O.G. pit stop.

For a complete listing of Harley-Davidson and Buell events at the 2008 Sturgis Rally, please visit the Experience section at http://www.harley-davidson.com/sturgis.

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