Harris Teeter Activates Emergency Support Campaign to Aid Hurricane Florence Relief Efforts

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Company to Donate 100% of Proceeds to American Red Cross

“Shoppers refer to us as ‘My Harris Teeter’ for a reason, and we know they share our commitment to supporting their neighbors impacted by Hurricane Florence.

Harris Teeter announced today it will launch an Emergency Support campaign to benefit individuals and families affected by Hurricane Florence.

Throughout the month of September, the company invites their generous shoppers and valued associates to make financial donations in any amount, or round up their transaction to the nearest dollar to help support the American Red Cross in their Hurricane Florence disaster relief efforts.

One-hundred percent of proceeds from the in-store campaign will be donated to American Red Cross which supports the affected communities by providing relief supplies, emergency response units, personnel and support for long-term reconstruction.

“We are deeply rooted in supporting our communities, before, during and after the storm,” said Danna Robinson, communication manager for Harris Teeter. “Shoppers refer to us as ‘My Harris Teeter’ for a reason, and we know they share our commitment to supporting their neighbors impacted by Hurricane Florence.”

“The Red Cross is grateful for Harris Teeter’s contribution, which allows our organization to provide much-needed help to communities impacted by disasters like Hurricane Florence.” said Elizabeth Penniman, vice president, Communications at the American Red Cross.

Harris Teeter is committed to the communities where its customers and associates live and work. The company will continue to provide shoppers the opportunity to donate to organizations that make a difference in the lives of their friends, colleagues and communities around the world.

For questions about Harris Teeter’s giving programs, please visit harristeeter.com.

About Harris Teeter
Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 30,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

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Danna Robinson
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