Hartmann Announces Partnership with Lapine

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Incentive industry leader to promote products for increased brand recognition.

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It is an honor and a challenge to partner with a company like Hartmann

Hartmann is proud to announce its strategic partnership with Lapine, a leading provider of sales solutions in the incentive and recognition industry. With more than 45 years of experience, Lapine offers Hartmann an accomplished understanding of effective market insight and strong target market relationships for increased consumer recognition and retention.

“It is an honor and a challenge to partner with a company like Hartmann,” said Noah Lapine, president of David S. Lapine, Inc. “Hartmann is a well known, established brand and we look forward to pursuing new opportunities to market their reputable products to more audiences.”

Working to place Hartmann products in incentive catalogs, Lapine will also help Hartmann increase its presence at incentive industry trade events like The Motivation Show at Chicago’s McCormick Place, September 23–25. More than 7,500 buyers and 6,000 exhibitors from 1,900 exhibiting companies come together each year for marketing sales and service solutions used to motivate consumers and inspire the workforce.

“Lapine possesses a keen understanding of better brands and their successful application in the incentive industry,” said Ken Hinman, Hartmann’s vice president of sales and marketing. “Our new partnership with Lapine will help take Hartmann’s marketing efforts to another level.”

About Lapine Associates, Inc.:
Lapine Associates, Inc. was founded in 1962 with the belief that the company's success would depend on the relationships it formed with industry leading manufacturers and customers. They believed those business partners would value the honesty, integrity and commitment to service they brought to their door.

Today, Lapine has grown to become a recognized leader in the retail and premium industries. It is a family-run company with an extended global family of manufacturers, retailers, clients and employees.

By providing hands-on, dedicated and unbeatable marketing, sales and service support, Lapine has built lasting and productive relationships that offer customers the access to success. As Hartmann’s sales partner in the US market, Lapine continues their long history of bringing great brands and exciting new products to their customers with a partner that shares their values and their commitment to success.

About Hartmann:
Hartmann, one of the country’s oldest luggage and leather goods manufacturers, is currently celebrating its 130th anniversary. Since 1877, Hartmann has developed, manufactured and marketed the finest luggage and leather goods to meet the travel and business needs of those who appreciate American luxury. Headquartered in Lebanon, Tenn., Hartmann distributes and sells its luggage, business cases, and personal leather accessories in the U.S. and internationally through finer department and specialty luggage stores. Hartmann is owned by Clarion Capital Partners, LLC, a New York–based private equity firm investing in the consumer products, specialty retail, business services, healthcare services, specialty financial services and niche media/entertainment industries. Additional information about Clarion may be found at http://www.clarion-capital.com. For more information about Hartmann, please visit http://www.hartmann.com.


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