Tempe, AZ (PRWEB) February 20, 2013
Tempurpedic, the company long recognized for their memory foam mattresses, has recently announced their entry into the airbed industry. The line, Tempur-Choice is expected to be released this spring through their website and stores. This shift represents a drastic move for the brand, which in recent years has been branching out in an effort to address buyer complaints.
Mattress industry blog, MattressJournal.com, recently released an article highlighting both shifting consumer trends and the changes Tempurpedic issued in response. This post, titled “Has Tempurpedic Lost Touch with what Customers Want?”, poses questions regarding the recent additions, aiming to assess whether or not they live up to consumer demands and competitors’ offerings.
The first half of the article covers evolving concerns of modern mattress shoppers related to memory foam. These include sleeping cool, ease of movement, eco-friendliness, chemical profiles, price, and online availability. In explaining the trends, the blog also assesses Tempurpedic and competitors’ current positions.
Latest additions to the brand are then covered, as the post documents its attempts to succeed in the changing marketplace. The blog compares the newest offering, Tempur-Choice air beds, to SimplyRest.com Luxury series and Sleep Number. The included feature by feature visual comparison graph of the air mattresses from Mattress-Inquirer.com allows consumers to compare mattress composition, chambers, remotes, pricing and more.
The article then looks into Tempurpedic’s newer memory foam lines, the Cloud, Breeze and Simplicity and the respective consumer responses. Tempur-Ergo adjustable bed line, specifically the new Premier model, is also assessed and compared with leading models.
In closing, the article asks whether consumers in the current economy will continue paying premiums for the brand or if they might seek better values amongst competitors that are effectively addressing consumer concerns. Current financial data and the company’s trajectory aim to make the case that the big brand may be losing its iron grip on the specialty mattress market.
MattressJournal.com offers the latest bed news and mattress reviews to help shoppers research purchases and get the best sleep possible. Through careful, independent analysis of mattress types, brands, and sleep research, the blog offers expert opinions in readable, relatable format. With a focus on making the buying process simpler, Mattress Journal proves a valuable resource for consumers.