Chicago, IL (PRWEB) January 30, 2013
Havas Discovery, a full-service agency that uses data insights to develop successful brand marketing programs, welcomes Eamon Boyle as its new Managing Director, Data Intelligence. Havas Discovery President Paul Marobella made the announcement today. Boyle will serve as the head of Discovery's Richmond, Va. Branch and will relocate to that market.
“Eamon brings a unique blend of experience and talent to our team having worked on major brands such as Ford, UPS, Dominos, Walmart, Pizza Hut, Microsoft, Toyota, Kohl’s, Allstate and American Express,” said Marobella, who’s based in Chicago. Boyle has worked at creative shops, such as The Martin Agency and JWT, as well as Performics, which is a digital performance-marketing agency.
Boyle extends strong analytical skills and a strategic background to Discovery’s clients, which include Citi, Liberty Mutual, Constellation Energy and Sony Playstation, and builds on the powerful data analytics practice. He also serves on the Judging Academy of the DMA ECHO Awards.
Boyle has two major goals for 2013: One, to connect structured and unstructured data to create a Big Data-based 360-view of the customer; and two, to make data fun, interesting and insightful for Havas and its clients. His interests include travel, theater, reading, and doting on his three young children.
About Havas Discovery
Havas Discovery is a full-service advertising agency that employs 100 people. We are headquartered in Baltimore and have two satellite offices. Brand clients include Sonic, Liberty Mutual and Sony Playstation. Previously known as Euro RSCG Discovery, Havas Discovery infuses data intelligence with creativity to develop smart, powerful marketing programs that help brand partners attract and build better relationships with consumers. We specialize in what we call “Higher IQ Marketing” and use real-time data, cutting-edge digital strategies and proven best practices in CRM programs to provide core services of Strategic Planning, CRM & Loyalty, Data Intelligence, Digital Marketing and Demand Generation. Visit havasdiscovery.com to learn more.
Havas Discovery is part of the Havas Worldwide network, which is made up of 316 offices located in 75 countries throughout Europe, North America, Latin America and Asia-Pacific. The network, named to Advertising Age’s 2010 A-List and deemed Campaign's 2009 Network of the Year, provides advertising, marketing services, interactive/social media and corporate communications solutions to global, regional and local clients.
Havas (Euronext Paris: HAV.PA) is one of the world's largest global advertising and communications services groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media.