Havas Worldwide San Francisco Named Global Agency of Record for Seagate

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Bay Area Office Responsible for Primary Campaign Direction for Technology World Leader.

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Havas Worldwide San Francisco has been selected by storage solution leader Seagate to oversee the company’s advertising services and ensure its work resonates worldwide.

Seagate sought a digital-first yet still fully integrated marketing partner with a global footprint. The campaigns Havas Worldwide will create are expected to appear in North America, South America, China, Europe, the Middle East, Africa and the Asia-Pacific region, depending upon their scope. The agency’s San Francisco office will be responsible for the primary campaign strategy and creative, and will work with appropriate Havas Worldwide offices for translation and localization when necessary.

Havas Worldwide San Francisco’s first project for Seagate will be completed in June. While specifics have not yet been outlined, Seagate is looking to the agency to execute strategy and creative for its business-to-business and business-to-consumer audiences.

“This is a fantastic opportunity for our company, as it allows us to work with one of the world’s great innovators in the technology space,” said Alan Burgis, CEO of Havas Worldwide San Francisco. “Over the coming years, efficient data storage is going to be a critical issue for all businesses and consumers alike. Partnering with Seagate to manage this evolution will be exactly the type of challenge we thrive on.”

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

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