Seattle, WA (PRWEB) July 19, 2011
hawkeye Channel Practice, a leading channel agency to the global 1000, announces the appointment of Claudio Ayub as Vice President, Chief Channel Strategist. An industry catalyst, Ayub is joining hawkeye from Grass Roots, where he served as Executive Vice President of Sales & Marketing.
Known in the global marketing community as a thought leader in channel incentive & loyalty programs, channel analytics and integrated marketing, Ayub will spearhead the growth of hawkeye’s comprehensive data-driven channel services offering, which enables hawkeye’s clients to achieve incremental channel growth and enhanced program ROI. He will report to Andy Wright, Chief Executive Officer.
"I am delighted to have a dynamic powerhouse like Claudio joining our team," said Wright. "His innovative approach to channel management and his deep understanding of loyalty strategy in the channel space will help hawkeye accelerate our profile as an industry and thought leader."
Most recently at Grass Roots, Ayub ran the channel practice there where he was responsible for leading strategic initiatives for F100 IT & Telecom vendors.
Ayub brings over 20 years of global channel marketing experience to hawkeye, and has developed and executed major go-to-market programs for a broad variety of vendors, including AMD, BlackBerry, Cisco, EMC, IBM, Kaspersky, Lenovo, Microsoft, Motorola, Symantec, and VMware among other F100 companies.
hawkeye Channel Practice, a leading global channel agency, delivers full-service, best-in-class channel solutions to the world’s top companies. From well-informed strategies to world-class programs and communications, the company applies over 15 years of channel intelligence and know-how to deliver incremental channel ROI using a unique, data-driven approach. For more information, visit http://www.hawkeyechannel.com.
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