Influential Digital Media Authority Neal Polachek Named Senior Advisor to Hawthorne Search

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Polachek to work with the recuriting solutions provider on extending Hawthorne’s reach in key growth areas of the industry.

Hawthorne Search
Neal’s extensive experience, knowledge and reputation in the digital media space are tremendous assets for Hawthorne Search. We are delighted to welcome him to our team and we look forward to his counsel.

Hawthorne Search, leading provider of recruiting solutions across the digital spectrum, has named Neal Polachek as senior advisor to the firm. Polachek, a seasoned executive who has spent more than 15 years researching the local media industry and advising the leading companies across the digital arena, will work with the Hawthorne leadership team on extending the firm’s reach in key growth areas of the industry.

“Neal’s extensive experience, knowledge and reputation in the digital media space are tremendous assets for Hawthorne Search,” said Robert Hawthorne, president, Hawthorne Search. “We are delighted to welcome him to our team and we look forward to his counsel.”

“One of the things I’ve been able to do in 15 years in the digital media business is build a wide network of relationships,” said Polachek. “Working with Robert and the Hawthorne Search team gives me the opportunity to extend those relationships in new ways and across different markets.”

For the past three years, following the acquisition of The Kelsey Group by BIA Financial Network, Polachek served as president of BIA/Kelsey, where he directed the company’s team of industry analysts in their coverage of the global local media industry. Previously he was CEO of The Kelsey Group, where he led the company’s foray into developing proprietary research initiatives that offered an informed view of the local media and advertising sector. Under his leadership, BIA/Kelsey and The Kelsey Group launched advisory services focused on local search, verticals, mobile and social media.

Prior to joining The Kelsey Group, Polachek worked for a decade at Pacific Telesis Group (now AT&T) in a wide variety of management and leadership positions. These included roles in strategy and corporate development, business development, and sales management and operations. He spent nearly a year selling Yellow Pages advertising to small and medium-sized businesses throughout the Bay Area. Polachek speaks regularly at industry events in the United States and around the world.

ABOUT HAWTHORNE SEARCH
Hawthorne Search is a leader in executive recruitment, specializing in providing executive talent to the advertising, publishing, life sciences and media markets, with a particular emphasis in digital/online applications. The firm maintains a 90 percent completion rate on all retained projects, with an average completion time of less than 30 days. Companies retain Hawthorne Search for its industry specialization, commitment to total quality service and client loyalty. To learn more, visit http://www.hawthornesearch.com.

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