Growing Livestock Population Drives the Global Haying Machinery Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Haying Machinery markets. Global market for Haying Machinery is projected to reach US$8.9 billion by 2018, driven by increasing demand for livestock produce and technology developments in Haying Machinery.

Haying Machinery: A Global Strategic Business Report

As hay constitutes an important feed component for livestock, the state of the global livestock industry influences demand for haying machinery. The market for haying machinery witnessed a major setback during the 2007-2009 recession period. The most notable decline was recorded in the dairy industry, a key end-use sector for haying machinery. The decline in demand for dairy products forced farmers to reduce investments in livestock farming equipment, such as haying machinery. While demand in developed countries like the US and Europe declined sharply, demand in Asia-Pacific remained stable backed by the impetus provided by governments in the form of subsidies. In the year 2011, farming activity recovered in sync with the rise in global commodity prices. Increased commodity prices led to higher farm incomes, encouraging farmers to invest in farm equipment including haying machinery.

The long-term outlook for the global haying machinery market is positively guided by population growth, rising emphasis on food security and self- sufficiency especially in developing countries, increasing household protein consumption, and mechanization of farming practices. Technology developments such as engineering refinements in haying machinery are also expected to drive growth in the market. Credit availability, scarcity of farm labor, and subsidies offered by government to encourage farm mechanization represent other factors dictating demand patterns in the market.

Rising farm consolidation in developed countries is expected to benefit demand for larger and high capacity haying machinery. Urbanization is a key factor responsible for consolidation of farms into larger farming plots. With shortages in farm labor supply, bigger equipment assumes mission critical importance in effectively managing large scale farm activities. Cashing on the trend, manufacturers are developing machines which fulfill haying requirements of large farm lands.

Another key trend is the growing utilization of telematics for haying activities. Telematics is increasingly being used to provide information such as vehicle location, motoring speed and engine status (running/idle), and other useful factors such as driver logs, threshold notices, fuel tax reports, routing and two-way messaging. Some of the leading manufacturers are already incorporating telematics technology as part of new machinery launches. Customized products and unique market promotions emphasizing the overall advantages of telematics applications is expected to boost sales of telematics-enabled haying machinery.

As stated by the new market research report on Haying Machinery, Asia-Pacific represents the leading market worldwide, primarily due to the towering presence of China. The region also includes India, which represents the fastest growing market for haying machinery. China and India together lead the global haying machinery market in terms of dollar sales. The US and Europe are the other major markets for haying machinery. These regions are primarily dotted with large size farms, which spells demand for higher horse power larger machinery.

Major players profiled in the report include AGCO Corp., Alois Pöttinger Maschinenfabrik GmbH, Buhler Industries Inc., CLAAS KGaA, CNH Global N.V., Deere & Company, Kubota Corp., Kuhn Group, Kverneland Group, and Lely Group.

The research report titled “Haying Machinery: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the haying machinery market, current market trends, growth drivers, product launches, mergers and acquisitions, and other strategic industry activities, and profiles of major and niche global and regional market participants. The report provides market estimates and projections in US$ for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific) and Latin America (Brazil and Rest of Latin America).

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
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