Haynes and Boone Establishes Sports and Entertainment Practice

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Experienced sports and entertainment lawyer Ed Schauder has been selected to head up a new Haynes and Boone, LLP practice focusing on the specific needs of the sports and entertainment industries.

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The support of my colleagues here at Haynes and Boone is a reminder of why I chose to be a part of this firm, Mr. Schauder says.

Experienced sports and entertainment lawyer Ed Schauder has been selected to head up a new Haynes and Boone, LLP practice focusing on the specific needs of the sports and entertainment industries. The Sports and Entertainment practice at Haynes and Boone is designed to assist sponsors, franchise owners, film-makers, producers, athletes, celebrities and other performers with their specialized needs, drawing on the full resources of the firm.

As head of the Haynes and Boone Sports and Entertainment Law Group, Mr. Schauder will lead a team selected from the firm's almost 550 lawyers, across more than 30 practice areas and 12 offices. "The support of my colleagues here at Haynes and Boone is a reminder of why I chose to be a part of this firm, Mr. Schauder says. "And the strong positive reaction from my friends and clients in the sports and entertainment industries has made the opening of this practice even more exciting."

"Ed has developed a unique approach to sports marketing that has been embraced by some of the most storied teams and individuals in modern history," says New York partner Gil Porter, who oversees the Sports and Entertainment Law Group. "We are very excited to add this practice capability to our firm, and to have Ed leading the effort on behalf of our clients. His reputation and experience in this area, coupled with his sophisticated corporate and transactional background, make Ed the perfect choice to lead this growth practice."

Mr. Schauder co-founded the Negro League Baseball Players Association in 1990 as part of a successful effort to obtain recognition and financial assistance for members of baseball's Negro Leagues. He also innovated the practice of incorporating championship sports teams and other groups of performers with shared historical accomplishments, in order to maximize their value. In that capacity he has helped organize and represent, among others, the 1969 Mets, 1980 U.S. Olympic Hockey Team, 1977 Yankees, 1972 Miami Dolphins and 1989 New York Giants.

"It is important to note that our practice does not compete with sports and entertainment agencies," Mr. Schauder says. "Rather, we provide tactical and legal support for select agents, serving as a second set of eyes to assist the agents in developing smart structures that enhance the value that the agent brings to the client. Our broad and deep knowledge of legal issues and trends, coupled with our industry-wide relationships, make us a valuable part of the arsenal available to assist valued agent clients."

Mr. Schauder pioneered techniques for securing personal licensing rights, and has negotiated licenses, corporate sponsorships, endorsements and memorabilia transactions. In the film industry, his experience includes financing of film production, securing intellectual property rights associated with the project, all aspects of film production and licensing and merchandising rights associates with the film project.

Mr. Schauder served as director of legal and business Affairs for 4Kids Entertainment, Inc., a public company that served as licensing agent for such properties as Nintendo, World Wrestling Entertainment, James Bond, The Shadow, Harlem Globetrotters and Robocop. He has negotiated appearance agreements for numerous athletes, including Larry Bird, Pete Rose, Yogi Berra, Lawrence Taylor, Bill Walton, Gayle Sayers, Tom Seaver, Ron Guidry, and Rod Gilbert. He has appeared on Good Morning America and numerous sports cable network shows, has been a frequent guest on WFAN Radio, and has been featured and quoted in sports industry periodicals and national newspapers and magazines including Sports Collectors Digest, Sports Illustrated, The Sporting News, USA Today Baseball Weekly, the New York Mets Inside Pitch and Scorecard, the Chicago Tribune, New York Times, New York Daily News and New York Post.

Haynes and Boone, LLP is an international corporate law firm with offices in Texas, New York, California, Washington, D.C., Mexico City and Moscow, providing a full spectrum of legal services. With almost 550 attorneys, Haynes and Boone is ranked among the largest law firms in the nation by The National Law Journal. The firm has been recognized as one of the "Best Corporate Law Firms in America" (Corporate Board Member Magazine, 2001-2008), as one of "The Best 20 Law Firms to Work For" (Vault.com, 2008), and as a Top 100 law firm for both diversity (MultiCultural Law Magazine, 2009) and women (Women 3.0, 2008).

CONTACT:
Douglas Bedell
Haynes and Boone, LLP
214.651.5815 (office)
214.704.3058 (cell)
http://www.haynesboone.com

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