Cerado Haystack Networking API Launched

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Today Cerado launched the Haystack Networking API, a free feature that enables developers to embed social networking capabilities directly into their corporate, association or organizational websites. The Haystack Networking API is designed for developers representing savvy organizations who desire customized functionality to connect social networking with their business operations.

Today Cerado launched the Haystack Networking API, a free feature that enables developers to embed social networking capabilities directly into their corporate, association or organizational websites. The Haystack Networking API is designed for developers representing savvy organizations who desire customized functionality to connect social networking with their business operations.

With the programs developed through the API, organizations can enable new business processes through direct integration between Haystack networking and their own systems. Examples of the types of programs that can be built with the Haystack Networking API include integration with existing CRM (Customer Relationship Management) systems, creation of organization-specific online communities, and the creation of customer-driven service and support applications.

The first organization to use the Haystack Networking API will be SwapThing, an online community for swapping items and services. Haystack networking will be used to power SwapThing's SwapCircle communities. More information regarding Cerado's integration with SwapThing can be found here: http://www.prweb.com/releases/2006/8/prweb428622.htm

In order to access the free API, developers need to request a developer token which is their key to access the API.

The Haystack Networking API from Cerado can be found at http://haystack.cerado.com .

Detailed background on Cerado's Haystack social networking system for business can be found at http://del.icio.us/Cerado.Haystack .

About Cerado, Inc.

Cerado, Inc. uses advanced technology to provide useful, non-intrusive services that enable organizations to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations to build customer-driven communities across a number of highly competitive industries such as high tech, finance, and professional services.

Perhaps most importantly, the Cerado team feels that the emerging areas of social technologies -- blogs, wikis, social networks, and the like -- are going to fundamentally change the way that customers and companies interact in these shared communities, as well as fundamentally change the way employees interact with each other within those organizations. Cerado can be found on the web at http://www.cerado.com.

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