HeadBlade Launches BrickfishTM Campaign to Find the "Slickest Man on the Planet" to Promote Head Shaving : Social Media Campaign Recognizes Smooth Operators with Sleek Prizes

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Brickfish™, the social media advertising platform, and HeadBlade, the world’s leader in headcare, today announced the “As Slick As It Gets” campaign located http://www.brickfish.com/Lifestyles/Headblade?tab=entries. The campaign invites anyone to share stories about the “slickest” person they know by submitting a photo or creating a video explaining why that person is so smooth. The grand prize winner will receive a HeadBlade “Slick Pack” including a HeadBlade Sport, a year’s supply of HeadSlick shaving cream, a baseball cap, $500 and prizes from some of the world’s most famous HeadBladers including MMA legend Bas Rutten, bodybuilder Flex Wheeler, American Gladiator Alex “Militia” Castro and daytime show host Steve Wilkos.

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We are confident that the content of this campaign will help propel brand engagement and awareness of HeadBlade's innovative line of men's grooming products and cool apparel.

"We are on the hunt for some of the slickest characters in America to help promote our incredible line of slick grooming tools," said Todd Greene, president of HeadBlade. "A shaved head is one of the ways men express their confidence and desirability, and we look forward to highlighting the hottest heads in America. Everyone is invited to enter the slickest person they know for the chance at this off-the-wall honor."

In addition to the grand prize winner, the HeadBlade expert panel will be giving away prizes for the most creative video, the most bizarre video, and the most viral entry. All winning entries will receive a HeadBlade "Slick Pack" and up to $250 in cash.

Brands and agencies use Brickfish's platform to launch online advertising and marketing campaigns targeted at the social networking audience. The campaigns are designed to spark the creation of brand-focused User-Generated Content (UGC), such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers using email, Instant Message and postings on social networking sites. This powerful viral marketing vehicle generates unprecedented brand awareness and online and offline calls-to-action from lead generation to sales.

"HeadBlade is a company poised for growth, and we are excited to be a catalyst for their online strategy with this unique viral marketing campaign," said Brian Dunn, CEO of Brickfish. "We are confident that the content of this campaign will help propel brand engagement and awareness of HeadBlade's innovative line of men's grooming products and cool apparel."

The "As Slick As It Gets" campaign ends August 5. For more information about Brickfish, visit http://www.Brickfish.com.

About HeadBlade®

HeadBlade is the pioneer of headcare and has a complete line of men's grooming products that are available in over 25,000 retailers including Walgreen's, CVS, Rite-Aid, Kmart, Publix, and Meijer's. The original HeadBlade was named one of the "Ten Best Designs in 2000" by Time Magazine and is in the permanent collection at the Museum of Modern Art in New York. Well-known HeadBladers include comedian and Deal or No Deal host Howie Mandel, American Idol star Chris Daughtry, and former NBA star John Amaechi. For more information, go to http://www.HeadBlade.com.

About Brickfish

Brickfish™ is a social media advertising platform that taps into the power of consumer driven marketing on the Internet. Our patent-pending technologies provide brands and agencies with a single source solution to leverage the power of social media sites and user-generated content for truly effective online marketing efforts that drive awareness, analytics and action. Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is virally shared from consumer to consumer via hundreds of social media sites, blogs, email, IM and more. Campaign participants generate meaningful brand dialogue by creating, reviewing, sharing, voting upon, and watching brand-relevant content. These interactions are tracked with our Viral Map™ technology, which then provides detailed analytics on campaign reach, performance and demographics. This viral, consumer driven, marketing approach has proven to be 5 to 10 times more effective than existing online advertising methods such as display ads and search optimization. Scores of brands have hosted successful campaigns on the Brickfish platform, including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy, Aussie, and more.

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