Health Partners America Issues New Whitepaper for Brokers: Using Private Exchanges to Secure Your Book and Grow Your Agency

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Health Partners America announces its new white paper about using private exchanges to help brokers expand their business and clientele. This 10-page document, written by Eric Johnson, Director of Education for Health Partners America, explains the factors that will influence the use of private exchanges throughout the new year of 2014.

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Josh Hilgers, Award Winning Authority on Health Insurance Exchanges

This white paper underscores the momentous changes that will begin in 2014, starting with financial incentives that will inspire brokers to garner new clients, generate more business and profit from the use of private exchanges.

Health Partners America (http://www.healthpartnersamerica.com), an innovative source for solutions involving America’s health care crisis, announces its new white paper about using private exchanges to help brokers expand their business and clientele. This 10-page document, written by Eric Johnson, Director of Education for Health Partners America, explains the factors that will influence the use of private exchanges throughout the new year of 2014. The white paper addresses, respectively, opportunities in the individual market, small group market and large group market.

The document also details the ways brokers can benefit from events relating to the enactment of the Patient Protection and Affordable Care Act. The money freed up from the government handling health insurance premiums can be used, instead, to purchase other group benefits like dental, life and disability insurance, thereby giving brokers additional sources of recurring income.

According to Josh Hilgers, President of Health Partners America: “This white paper underscores the momentous changes that will begin in 2014, starting with financial incentives that will inspire brokers to garner new clients, generate more business and profit from the use of private exchanges. Additionally, I want to thank Eric Johnson for authoring this document, which articulates the rapidly changing landscape of the health insurance marketplace. Thanks to private exchanges, there will be ample room for success and leadership by brokers nationwide.”

“Not only does a private exchange offer the efficiency of displaying the qualified health plans in a like format so that individuals can shop for coverage and enroll online, some exchanges provide the personal guidance that people need to select the right plan for their family. This back-end support allows the agent to spend his or her time handling the first sale – the conversation with the employer about how the subsidies work and how the best thing they can do for many of their employees is not block them from the government assistance. The private exchange’s fulfillment center can handle the second part of the sale – working individually with each employee to complete the insurance and tax credit application process,” says Eric Johnson, Director of Education for Health Partners America.

About Health Partners America

Founded in 2007, Health Partners America provides insurance brokers with the tools, training and technology to help businesses deliver quality health coverage using affordable solutions. The company offers the industry’s first broker-friendly private health insurance exchange, defined contribution plan training, insurance training and workshops. Company representatives share their thought leadership at various business industry events.

If you’d like more information about this topic, or schedule an interview with Josh Hilgers, please call Lewis Fein at 310-746-7771 or visit http://www.healthpartnersamerica.com.

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