Initially, our goal was to be the dominant provider of online health video, but somewhere along the way we realized that our videos were tapping into a really underserved audience, the 18 to 40 year old health consumer.
New York, NY (PRWEB) April 7, 2009
According to the comScore, Inc. February rankings, Health Guru Media (HealthGuru.com) was the fastest growing health site on the web over the last three months (among the 150 largest health sites). Not coincidentally, Health Guru was also one of the few health sites with more video views than unique visitors over the same time period.
During February, Health Guru Media was ranked #27 on comScore's list of leading health properties with 1,314,000 unique visitors. During the same month, Health Guru had more than 2 million video views on its websites (8 million network-wide). In many ways, Health Guru Media is more of a video company - albeit a health video company - than it is a traditional web publisher. In fact, parent company FullTurn Media began making health videos back in 2006 - several years before Health Guru launched its first channel.
According to CEO Joshua Silberstein, "Initially, our goal was to be the dominant provider of online health video, but somewhere along the way we realized that our videos were tapping into a really underserved audience, the 18 to 40 year old health consumer." That insight was the impetus for HealthGuru.com, which focuses on conditions like pregnancy, sexual health, and college health that are of interest to the younger demographic.
While Health Guru's monthly growth rate of 39.6% was the fastest in the health category, four other companies grew at a greater than 20% monthly clip over the same time frame: Nutrisystem.com (26.8%), The American Media Inc. Fitness & Health Network (25.9%), FitnessMagazine.com (24.7%), and RealAge.com (21.4%).
comScore Top 5 Gaining Health Properties by Percentage Gain in Unique Visitors*
February 2009 vs. November 2008
Source: comScore Media Metrix
HealthGuru Sites 1,314,000 (Feb-09) vs. 483,000 (Nov-08) - 172% growth (39.6% per month)
Nutrisystem.com 1,156,000 (Feb-09) vs. 567,000 (Nov-08) - 104% growth (26.8% per month)
The American Media Inc. Fitness & Health Network 765,000 (Feb-09) vs. 383,000 (Nov-08) - 100% growth (25.9% per month)
FitnessMagazine.com 509,000 (Feb-09) vs. 262,000 (Nov-08) - 94% growth (24.7% per month)
RealAge.com 1,960,000 (Feb-09) vs. 1,094,000 (Nov-08) - 79% growth (21.4% per month)
*November 'HealthGuru Sites' data represents a custom aggregate of HealthGuru.com and SexHealthGuru.com as the property was not yet created at the time. The monthly growth rate is calculated according to the formula Monthly Growth = (1 + Absolute Growth)^(1/3) - 1.
1) The largest 150 health sites as reported by comScore in Nov-08, the start of the period
2) All video view data is company-reported
About Health Guru Media:
Health Guru Media is the leading health website for 18 to 40 year olds and the largest provider of health video online. The Health Guru content library has over 1,000 videos covering 75+ health conditions, and is the most watched health content on both YouTube and MySpace TV. Health Guru videos were watched over 160 million times in 2008 - making Health Guru Media the largest provider of health video on the web.