Trajectory LLC and Matchpoint Digital Form Partnership To Benefit Clients Looking To Improve Well-Being, Beauty and Healthcare Marketing

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Enhanced, strategically-driven interactive and mobile solutions will assist well-being, beauty and healthcare marketing by more meaningfully, measurably and cost-effectively engaging audiences.

Our Trajectory and Matchpoint Digital partnership creates a seamless front-end to back-end (strategy to implementation) resource for clients.

Trajectory (http://www.trajectory4brands.com), a leading NJ-based branding and marketing firm working across well-being, beauty and healthcare industries, announced today its partnership with full-service interactive firm Matchpoint Digital (http://www.matchpointdigital.com), with offices in NY, NC and Buenos Aires.

The partnership creates a seamless front-end to back-end resource for well-being, beauty and healthcare marketers to create more meaningful and measurable engagement through strategically-driven, cost-effective interactive solutions including: websites, micro-sites and promotional sites, portals, mobile and tablet apps, rich media, social media, eCRM, custom CMS platforms and advergames.

Trajectory has carved out a strong niche across these growing categories," said Michael Piatt, President of Matchpoint Digital. "In the short time we've been working together, Trajectory has impressed us with its vision, expertise and energy. They are well positioned to play a larger role in influencing their client’s brand relationships and business growth, and our collaboration will enhance this opportunity.”

Adds Eric Brody, Trajectory President, “this relationship is a win-win for our respective companies and our well-being, beauty and healthcare clients. We complement each other very well, and our partnership will help our clients’ marketing teams to achieve more meaningful and measurable levels of engagement through growing digital, mobile and social channels."

About Trajectory
Trajectory is an industry-recognized branding and marketing firm working across well-being, beauty and healthcare industries. Through its "Brand Energy" approach, the firm works with clients to energize their organizations, create new value and deliver new growth. Representative clients include Palomar (PaloVia™ skin renewing laser), Orlando Health, Arnold Palmer Enterprises, The Reading Hospital and Medical Center and AUI Gourmet Foods. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400 x201 or email him at eb(at)trajectory4brands(dot)com.

About Matchpoint Digital
Matchpoint Digital is a full-service interactive development firm. Our philosopy is simple. Do what we do well (which is development), leave the strategy and creative up to our clients, and deliver a results-driven, cost-effective digital solution. Representative clients include Novo Nordisk, Gerber and Nestle. Learn more about Matchpoint Digital by contacting Michael Piatt, President at 212-495-9159 or email him at michael(at)matchpointdigital(dot)com.

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Eric Brody
Trajectory
973-292-1400 201
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