Affinity Delivers New Business, Technology Innovations to Global Healthcare Leader

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Affinity Inc helps healthcare client executives improve productivity, coordination, cut operating costs, and improve technical and financial effectiveness of their global sales and service team using Siebel, SOA, and Oracle technologies

We're very pleased to be providing this new system for our client. It will enable our client to more successfully compete in rapidly changing and highly competitive global markets.

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Affinity, Inc today announced the successful deployment of a new advanced technology solution for a global enterprise client that will enable their executives to improve the effectiveness of their more than 5,000 member global sales and service organization.

The new system combines technologies including Siebel 8 CRM (Customer Relationship Management) from Oracle Corporation, SOA (Service Oriented Architecture) and PDM (Product data management). Due to the global nature and sophistication of the client, the system provides support for 30 languages, 40 currencies, and includes information for the client's portfolio of more than 500 products. Further, the new system is tightly integrated with more than 10 other mission critical systems and will deliver significant business benefits to the client including:

  •     Higher revenues from improved sales team synchronization, cross selling and management of large, complex, multi-location accounts;
  •     Better accuracy and intelligence from real-time sales entry and forecasting, and reporting to the client's executives to help them more rapidly assess performance and problems in their sales and support channels
  •     Lower costs and faster returns on new hires, employee reassignments, and territory changes and training
  •     Lower SG&A (Sales, general and administrative) and operating costs from higher employee productivity, lower headcount and coverage requirements, and more effective product rationalization and supply chains

Steven L. Schmidt, President, CEO and founder of Affinity Inc. said, "We're very pleased to be providing this new system for our client. It will enable our client to more successfully compete in rapidly changing and highly competitive global markets."

The client had previously attempted to provide this functionality into their company, but the results did not meet company targets. Affinity's Enterprise Systems Center of Competency (CoC) team is using ASAP (SM) (Affinity Solutions Architecture Process) to help deliver rapid results to the client. Affinity uses ASAP, an exclusive and integrated portfolio of methods and practices, to help clients realize high speed innovation.

Schmidt added, "Our client has been highly satisfied with the progress and the performance of the system, and has asked Affinity to continue to participate and extend the functionality of the system. We strongly believe that the combination of our engagement team and our ASAP framework has had a positive and significant on the performance of this engagement."

About Affinity, Inc.

Affinity Inc. is a professional services and outsourcing firm that helps large enterprise and mid market clients successfully realize high-speed innovation using a "speed with safety" consulting strategy.

Affinity provides business, operational and technical consulting and outsourcing services that enable "game changing" levels of business performance by using its exclusive Affinity Solutions Architecture Process (ASAP SM), a client focused process that goes beyond traditional implementation methods, helping companies to rapidly infuse innovation and change into operational practice.

Affinity serves clients across a broad sector of industries, technologies, platforms and business challenges. Affinity professionals have built relationships with some of the best known companies in the world by helping them successfully realize high speed innovation. For more information, please visit

For more information, contact:
Richard D. Janezic
Affinity, Inc.
2600 North Mayfair Road, Suite 400
Milwaukee, WI 53226

Affinity Inc, the Affinity Inc logo, ASAP, and Affinity Solutions Architecture Process are marks of Affinity, Inc. All rights reserved. All other marks are the property of their respective owners.


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Richard D. Janezic
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