MDWebPro, a Division of Digital Solutions, Inc., Releases “Calculating ROI from Medical Inbound Marketing” January 15, 2013

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In inbound marketing, what calculations are used for ROI? Inbound marketing allows for measuring many more data points along the marketing and sales cycle.

Klout

If you don’t know what your current Klout score is, you can head on over to klout.com and find out.

Inbound marketing allows for measuring many more data points along the marketing and sales cycle (i.e. Social Media Activity, Website Traffic, Website Conversions, Visitor Profiles and Email Interactions).

So what does ROI calculation look like? Of the ROI data points, Social Media is still the hardest to define. To keep the calculation simple, Marc, President & Founder of Digital Solutions explains what the ever important Klout score is. Marc continues with, "If you don’t know what your current Klout score is, you can head on over to klout.com and find out. While Klout scoring isn’t perfect, it's an easy way to measure influence across social media." By reading "Calculating ROI from Medical Inbound Marketing," you'll be taught a formula to help you meaningfully calculate Inbound Marketing ROI.

This article can be used as a reference tool to learn how to calculate Inbound Marketing ROI!

Digital Solutions, Inc. out of Minneapolis hosts the MDWebpro Blog and suite of applications helping doctors across the United States and abroad better utilize and measure inbound marketing. To learn more about MDWebPro or Digital Solutions, Inc. visit MDWebPro.com or call 800-941-0378.

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Marc Ohmann
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