Email marketing is without a doubt the primary channel for lead generation and nurturing. But email is only as good as the insight you have into your email subscriber list.
Minneapolis, MN (PRWEB) January 21, 2013
Deacon begins with “In this rapidly changing market, it’s difficult to know what the best plan of action is to communicate to potential clients. There are so many different options with pay-per-click Google ads, print advertising, websites, and so much more. What is the best use of resources, time, and sanity? While mulling over all of these alternatives, trying not to become overwhelmed, don’t forget one thing: Email is not dead!” Deacon adds statistics from respected sources to support the claim that Email is not dead..
Stuart now educates everyone on what email marketing tools are available for a practice to use, along with their strengths and weaknesses. Stuart states “In this section, we’ll break down three of the most popular email marketing services out there Constant Contact, MailChimp, and AWeber, along with pointing out their similarities and differences.”
Digital Solution’s Marc Ohmann, President, CEO and Founder, then explains the important of Email Segmentation. Marc begins with “Email marketing is without a doubt the primary channel for lead generation and nurturing. But email is only as good as the insight into the email subscriber list.” Marc goes into how to properly segment the subscriber list in to 3 categories, Actions taken on the web site, Content topics viewed on the website, and Recency of visits to the website.
The eBook closes with the Email struggles that exist today and tomorrow, while highlighting how technology advancements are at the top of the list.
Digital Solutions, Inc. out of Minneapolis hosts the MDWebpro Blog and suite of applications helping doctors across the United States and abroad to better utilize and measure inbound marketing. To learn more about MDWebPro or Digital Solutions, Inc. visit MDWebPro.com or call 800-941-0378.