MDWebPro, a Division of Digital Solutions, Inc. Releases “Using Healthcare Social Media to Create Word of Mouth: January 24, 2013”

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Stuart Wainstock, Social Engagement Specialist writes about how “Creating buzz about a new product or service in healthcare or any sector is hard.”

Stuart Wainstock, Social Engagement Specialist

75% of individuals in the healthcare community have little to no contact with social media for a variety of reasons.

Stuart’s article “Using Healthcare Social Media to Create Word-of-Mouth (WOM)”, points out 75% of individuals in the healthcare community have little to no contact with social media for a variety of reasons. Stuart recommends the following steps to rectify that statistic.

The first recommendation is to “Identify your evangelists”. That means finding the members of the community that believe in your product and service. Stuart then continues with how to do that.

The next recommendation is to “Leverage your loyal members”, “Get out and engage”, and Use your physical space”.

Stuart explains how to accomplish each recommendation, so that the reader will be successful at creating social buzz and word-of-mouth about a service or product. Stuart closes with the importance of hashtags and how using hashtags as triggers not only raises awareness of a product of service, but can help drive and create WOM.

Digital Solutions, Inc. out of Minneapolis hosts the MDWebpro Blog and suite of applications helping doctors across the United States and abroad to better utilize and measure inbound marketing. To learn more about MDWebPro or Digital Solutions, Inc. visit MDWebPro.com or call 800-941-0378.

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Marc Ohmann
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