HealthCare.com Partners with BVK Direct to Offer Local Online Advertising

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Partnership Allows Top Yellow Pages Group to Extend Online Visibility to Its Healthcare Advertisers

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We feel quite confident that HealthCare.com offers us the ability to provide our healthcare clients with a very strategic online advertising solution.

HealthCare.com, Inc. , the leader in local healthcare provider search, announced today that it has entered into an agreement with BVK Direct, the largest privately-held Yellow Pages Agency, to offer HealthCare.com's local online advertising solutions to BVK Direct's healthcare clients.

Under the terms of the agreement, BVK Direct plans to incorporate HealthCare.com's online healthcare directory listings to its advertising offerings. BVK Direct's over 250 healthcare clients will be able to extend their online visibility through distribution in the Healthcare.com Care Provider Search™. BVK Direct is the first Certified Marketing Representative to offer the HealthCare.com product.

The HealthCare.com Care Provider Search™ is a local directory tool that allows users to find healthcare and wellness providers in a wide range of categories including physicians, dentists, hospitals, fitness centers, psychiatrists and pharmacies. Featuring over 1.3 million providers grouped in user-friendly search categories, the Care Provider Search™ is the most complete and comprehensive healthcare provider directory on the web and is available across a number of top health sites such as EverydayHealth.com, drugstore.com, MedHelp.org, RealMentalHealth.com as well as on HealthCare.com's website, http://www.healthcare.com.

"Industry leaders like BVK Direct are recognizing the importance of blending both offline and online advertising solutions. According to Borrell and Associates, local online advertising is expected to grow 50% to $13.1 Billion in 2008, and this partnership allows BVK Direct to be a strong player in this sector", said Jennifer Fontana, Business Development Manager at HealthCare.com.

"Our goal in this partnership is to provide our clients the opportunity to better monetize their advertising initiatives and to take ownership of their internet presence," said Dawn Sanderson, VP of Strategic Business Development for BVK Direct. "We feel quite confident that HealthCare.com offers us the ability to provide our healthcare clients with a very strategic online advertising solution."

About HealthCare.com, Inc.
HealthCare.com, with its flagship web property at http://www.healthcare.com, operates the web's leading care provider search directory connecting health consumers with healthcare professionals and healthcare-related businesses. In addition to operating a leading online health website, HealthCare.com's Care Provider Search™ is syndicated to leading newspaper websites, local media and health portals, allowing its partners' audience to engage with local health providers. HealthCare.com is also building a leading online community for both health professionals and health consumers. For health professionals, HealthCare.com offers free email service, a free blogging platform, and a soon-to-be-launched healthcare jobs search engine. For health consumers, HealthCare.com offers informational content through a health portal, health content search, health products and health medications. For additional information, please visit http://www.healthcare.com.

About BVK Direct
Established in 1992, BVK Direct is the largest privately-held yellow pages agency and the industry leader specializing in the directional and new media placements with an emphasis toward the healthcare sector. BVK Direct is actively involved as members of the Society for Healthcare Strategy and Market Development (SHSMD) and Forum for Healthcare Strategist. BVK Direct is financially sound and well respected and associated with parent company BVK McDonald. BVK Direct has a team of 72 highly trained account executives in offices across the country including Milwaukee, Phoenix, San Diego, Los Angeles, Kansas City, Dallas & Tampa who call BVK Direct home. BVK Direct creates advertising programs that connect patients with providers. For additional information, please visit: http://www.bvkdirect.com/

Contact:    
Jose Vargas, HealthCare.com, Inc.
305-371-9724 x206, press @ healthcare.com

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