3CLogic to Power Leading Pharmaceutical Contact Center

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Medworx Corporation uses advanced contact center solution to internalize lead generation efforts and streamline the patient lifecycle.

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The integration with SugarCRM, the customization, the solution features, the technical support and expertise—3CLogic has been a game changer!

3CLogic, a leading provider of cloud call center software, today announced that Medworx Corporation, a pharmaceutical contact center specializing in the marketing, prescription management, and order fulfillment of Diabetes medications, has implemented its advanced cloud solution to replace its outsourced lead generation efforts.

With a need for more control and visibility of the patient qualifying process, Medworx’s decision to internalize its marketing efforts came as a part its strategy to reduce costs, accelerate lead generation, and streamline the customer lifecycle. “We realized we could do this ourselves,” explains Paul Hekimian, President of Pacific Street Inc., a business management and consulting firm hired by Medworx for the undertaking. “However, the challenge rested in finding the proper solutions and platforms to allow for the migration to take place knowing we lacked any background in call center development.”

Medworx Corporation’s adoption of 3CLogic’s cloud platform includes a custom SugarCRM integration designed to enhance speed-to-call and lead nurturing, advanced blended (inbound & outbound) call center capabilities to assist in both sales and support roles, easy and fast infrastructure deployment to meet aggressive project timeframes, and enhanced flexibility to meet evolving business processes. “The integration with SugarCRM, the customization, the solution features, the technical support and expertise—3CLogic has been a game changer,” explains Paul.

Offering a “one-stop-shop” approach to customer acquisition and care, Medworx Corporation has effectively differentiated itself amongst the competition as it strives to provide its patients affordable and convenient access to medications. Headquartered in Glendale, CA, the company already has plans to expand 450%, with 3CLogic’s solution powering its efforts.

“Our solution’s superior scalability, flexibility, and integration capabilities continue to help businesses of all industries drive their unique lead generation and customer support goals,” states Robert Killory, CIO at 3CLogic. “We are excited to see what the future holds for Medworx as they continue to grow and expand using our advanced communication platform.”

About 3CLogic
3CLogic offers a complete suite of inbound, outbound, and blended cloud-based contact center solutions based on an innovative distributed approach (Virtual Telephony Application Grid or V-TAG) that eliminates the need for legacy server-centric architecture. Providing companies with a 360-degree view of all their customer interactions, regardless of the channel chosen, 3CLogic’s solutions allow for a timely and accurate means by which to offer first call resolutions. As a true cloud software solution, hosted on AWS, it offers seamless integration with other cloud-based solutions, including CRM and WFM, while providing market-leading security, scalability, and reliability. Finally, in addition to traditional contact center features (i.e. multichannel communication, IVR, ACD, predictive dialer, etc.) 3CLogic provides a powerful reporting framework with business analytics and real-time scripting engine. For more information, please visit http://www.3clogic.com.

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Guillaume Seynhaeve
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