Former Medical Education Sales VP Joins ReachMD

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Company solidifies business development with medical industry veterans.

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With ReachMD, rapidly growing and becoming the medium for doctors to communicate, Peter makes the perfect experienced addition to our new veteran business development team

ReachMD, an innovative communications company providing advanced healthcare information and education for medical professionals, today announced that Peter Payerli, former CME LLC Vice President of Global Educational Initiatives, joins the company as its Vice President of Sales and Business Development.

Payerli will be responsible for growing ReachMD's partnerships with leading Continuing Medical Education (CME) organizations, and managing sales and business development initiatives with leading pharmaceutical and medical device manufacturers as well as other healthcare and medical institutions. Peter will report to Paul Boidy, Executive Vice President of Sales and Business Development.

Payerli's distinctive background makes him an ideal addition to ReachMD's sales and development team. His proven track record of success coupled with his 15 years of medical communication experience will help continue to fuel ReachMD's rapid growth.

At CME LLC, a medical education company, Payerli doubled billings in his territory, achieving multi -million dollar growth. While at CME LLC, Payerli was also charged with oversight and P&L management of the psychiatry franchise, which represents approximately 80 percent of total operating revenue for the organization.

Prior to working at CME LLC, Payerli served as Publisher of the nine Archives Journals for the American Medical Association (AMA). In this role, he directed the sales and marketing, production and circulation activities of the Archives Journals and related products, including web sites, reprints, electronic licensing and foreign language editions. He also worked closely with the Editor in Chief of Scientific Information and Multimedia and the Archives Journal Editors in developing and implementing editorial strategies.

"With ReachMD, rapidly growing and becoming the medium for doctors to communicate, Peter makes the perfect experienced addition to our new veteran business development team," said Gary Epstein, CEO at ReachMD. "Peter's consistent record of achievement in the medical communications industry and his demonstrated ability to develop mutually beneficial partnerships will support our growth strategies."

About ReachMD
Headquartered in Chicago, Illinois, ReachMD is a leading provider of advanced healthcare information and education for medical professionals. The company's proprietary technology uses emerging media channels to allow busy professionals to hear the latest in specific healthcare issues in the most convenient ways. ReachMD's multi-channel platform includes satellite radio and online programming that can be accessed through any XM radio, digital media device or personal computer. ReachMD's original programming includes interviews with world-renowned physicians covering professional topics within clinical medicine, treatment, research, executive management, government policies, technology and global health issues, among others. Strategic partners include the American Medical Association; American College of Cardiology; American Gastroenterology Association; American College of Allergy, Asthma and Immunology; National Lipid Association, American Retina Foundation and University of Pennsylvania. To access ReachMD's original programming, visit ReachMD at http://www.reachmd.com or XM Channel 157.

Contact:
Nina Velasquez
Kwittken & Company
nvelasquez @ kwitco.com
646.747.7161

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