Medical communications agency highlights new treatment for viral skin infection

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Eurocom Healthcare Communications launches creative campaign for MolluDab in UK

MolluDab treatment

Molluscum Contagiosm be gone-um!

The charming campaign visuals feature young children finally being released from the condition as if almost by magic!

Following the recent acquisition of MolluDab by Alliance Pharmaceuticals, Eurocom Healthcare Communications has developed and launched an advertising campaign for the brand, encompassing online and offline executions. The campaign targets both consumers and professionals and focuses on MolluDab's proven efficacy. It fulfils a real need in the treatment of molluscum contagiosum, most commonly occurring in young children and is a condition which often causes distress for the sufferer and parent, as well as frustration for the healthcare professional because of the lack of credible treatment options.

Commenting on the campaign, Tony Chant, Managing Director at Eurocom, said, "the charming campaign visuals feature young children finally being released from the condition as if almost by magic!"

Eurocom Healthcare Communications is a medical communications agency offering healthcare marketing and creative communications to the consumer healthcare, medical and pharmaceutical industry.

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Joanna Dowsett
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