Dan Hoemke Named HealthEquity Senior Vice President of Sales

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HealthEquity CEO Dr. Stephen Neeleman today announced the appointment of Dan Hoemke as Senior Vice President of Sales for the company, a leading innovator in personal health care financial services. Hoemke had been serving as HealthEquity's vice president of employer and broker sales.

Dan has a diverse knowledge and understanding of the industry and a keen vision for the future of health care in our country. He is a champion of Health Savings Accounts (HSAs) and believes that through continued adoption of HSAs and consumer-directed health care HealthEquity will play a leading role in the future of personal health care financial services.

    "Dan brings a tremendous amount of health care industry leadership experience to this position," Neeleman said. "Dan has a diverse knowledge and understanding of the industry and a keen vision for the future of health care in our country. He is a champion of Health Savings Accounts (HSAs) and believes that through continued adoption of HSAs and consumer-directed health care HealthEquity will play a leading role in the future of personal health care financial services."

Prior to joining HealthEquity, Mr. Hoemke founded Hoemke & Associates LLC to provide management consulting and market distribution services to healthcare and health insurance related businesses, and offer insurance brokerage and benefits consulting services to mid-size and large employers. Previously, Mr. Hoemke served as the President & CEO of Humana's Arizona Market and Western Region where he was recognized for restoring profitability to the company. Prior to joining Humana, he served in similar regional general management and sales leadership capacities with both Aetna and UnitedHealth care, and served as the senior officer responsible for PacifiCare's National Accounts Division. He began his career as an analyst and benefits consultant with Mercer Meidinger, and was the co-founder of Medmark Healthplan Arizona.

Mr. Hoemke has a B.A. from Hamline University and serves on the Board of Directors for the Harmon Killebrew Foundation, the professional Board of Advisors for Insights on Demand and was elected in 2005 to serve as an Executive Leadership Mentor by the Association of Health Insurance Plans (AHIP). As a recognized industry pioneer, a management and benefits consultant as well as an insurance executive, Dan has distinguished himself as one of today's industry leaders.

About HealthEquity, Inc.

HealthEquity is a personal health care financial services company that provides health insurers, benefits administrators, employers, and financial institutions with an integrated Health Savings Account, claims payment system, and population-based service platform. HealthEquity helps consumers understand and manage the financial side of health care by aggregating consumer information, analyzing personal data, and advising consumers on how to best manage their health equity. Every HealthEquity member is supported by 24/7 access to a knowledgeable health equity specialist dedicated to helping consumers better understand and manage the financial side of health care. To learn more about HealthEquity, please visit http://www.healthequity.com.

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Jamie Casaus
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