It's a natural to deliver the Scope minty-fresh breath experience outside of the normal oral care routine. Today's on-the-go consumers want that confidence from fresh breath in social situations - at work, on a date or out with friends. So, Scope Portable Breath Fresheners are a win for all concerned.
Boynton Beach, FL (PRWEB) December 1, 2008
Health-Tech Inc. (HTI) today announced a partnership with Procter & Gamble (NYSE: PG) to market new Scope Portable Breath Fresheners. Available in Food, Drug, Mass & Convenience stores nationwide in February 2009, the new products are designed to provide fresh breath on-the-go for today's busy consumers.
"HTI has a long and successful history in manufacturing, marketing and distributing portable breath products," said Dave Hirschman, executive vice president, Health-Tech, Inc. "We are pleased to partner with Scope mouthwash, an iconic brand with strong fresh breath equity, to deliver these new forms for consumers."
"At P&G Oral Care, we are always looking for new and innovative ways to delight consumers, and HTI is an ideal partner to help us do this," said Doreen Bayliff, vice president, P&G North America Oral Care. "It's a natural to deliver the Scope minty-fresh breath experience outside of the normal oral care routine. Today's on-the-go consumers want that confidence from fresh breath in social situations - at work, on a date or out with friends. So, Scope Portable Breath Fresheners are a win for all concerned."
Scope Portable Breath Fresheners will be available in two forms, mist and drops, in two flavors, Original Mint and Cool Peppermint. Both have unique design features for easy operation and maximum convenience, including swivel covers and key ring features. Scope Breath Mist will retail for $2.99; Scope Breath Drops will retail for $2.69.
About Health-Tech, Inc.:
HTI has been freshening breath for over 32 years. The company's brand Sweet Breath® has sold over one billion bottles of breath drops and sprays in the United States and in over 42 countries. As a privately held turnkey manufacturer, marketer, and distributor, HTI also manufactures store brand products in multiple categories including Oral Care, Vitamin Supplement, and OTC. Please visit http://www.sweetbreath.com for more information about Health-Tech, Inc.
About Procter & Gamble:
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.