We always learn something new through consistent testing
West Caldwell, NJ (PRWEB) July 16, 2012
A leading healthy tips website, http://www.factshealth.com, has just recently been updated with a new look by Route 72 Systems. The leading internet marketing company has many web properties in which they use for generating supplemental income while simultaneously testing the latest in online marketing strategies.
The site has been a strong performer but through careful analysis of tracking data and constant split testing, the newest look and website layout should prove to increase critical factors considered to be important for a web property's success. Things such as web load speed, the amount of time visitors spend on the site and most importantly increased conversions on ads. The health website contains a good amount of useful information pertaining to maintaining a healthy lifestyle. Popular topics covered include: weight loss issues, obesity, cholesterol and hypertension management plus much more.
With the website doing well in the past, there has been some hesitation by some to fix what wasn't broken however the savvy marketers on the team know better than not to take advantage of what makes online marketing more flexible than traditional marketing. The ability to quickly implement different things is one of the advantages of having such a large network of websites. "We are always testing and constantly adjusting to improve our results", states Mark Ramos, SEO Director of Route 72 Systems. He goes on to say, "Our own network of sites is the first place where we determine if a new strategy would be successful for our clients as well." The company plans to quickly implement some newer technology once data is properly analyzed for the design change.
About Route 72 Systems
For those looking to purchase email leads, Route 72 Systems has been in the email data aggregation business space for over 15 years and consistently develops new products and services to assist online marketers in various niche verticals. With strategies to overcome even the most difficult markets, it is not difficult to setup a targeted online marketing campaigns that will get results.