Brothers-All-Natural® Breaks Cyber-Monday Sales Record, as Online Sales Grew over 36% Year-Over-Year

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Brothers-All-Natural® doubled the 18% sales growth rate for online retailers during Cyber-Monday 2011. A clear sign that the Healthy Snack category continues to grow... even during the Holidays. Cyber-Monday 2011 Promotion brought over 36% more revenue than Cyber-Monday 2010.

Cyber-Monday Promotion garnered over 36% more revenue than in 2010.

Website visitor traffic was up 112% during that same time period, a sign that there are a growing number of online consumers looking for Healthy Snacks.

According to IBM Smarter Commerce, a Web performance analytics firm for 500 of the largest retail websites, online sales during this year’s Cyber-Monday were up 18% over Cyber Monday 2010. While the leading Content Delivery Network provider, Akamai, reported online traffic up 43% over last year’s Cyber-Monday, indicating that many people were only “window shopping” online.

In contrast, realized an increase of 36.36% in sales on Cyber-Monday compared to last year, which doubled the national average. Transactions were up by 33.94% indicating that the average order value increased, as well. Additionally, Website visitor traffic was up 112% during that same time period, a sign that there are a growing number of online consumers looking for Healthy Snacks.

“It was exciting to learn that our Cyber-Monday sales outperformed the online retail industry,” said Colin Chase, Director of eCommerce for Brothers-All-Natural. “We far exceeded our own internal goal, so we were happy to begin with. However, when we saw the data indicating that we had doubled the growth rate of the online consumer market, we were blown away. I’m glad our plan worked and that our efforts produced better than anticipated results.”

Brothers-All-Natural is the market leader in Freeze Dried snacks, producing their award winning Fruit Crisps. Made with 100% fruit and containing no additives, preservatives or added sugar, Brothers-All-Natural Fruit Crisps have become the Healthy Snack of choice for millions of consumers. Brothers-All-Natural’s “Eat Healthier America™” healthy snacking campaign seeks to promote healthy eating, while Fruit Crisps provide a healthy snack for kids and adults.

To learn more about Brothers-All-Natural® Fruit Crisps or fat-free Potato Crisps, please visit their website at

About Brothers International Food Corporation
Brothers International Food Corporation is a privately owned food and beverage company based in New York with offices in North Carolina, China and Ecuador. The company was founded in 2001 by brothers Matt and Travis Betters, whose family was involved in the processed fruit and vegetable industry for more than 65 years. In addition to supplying top-quality fruit and fruit juice concentrates to a number of Fortune 100 food companies, Brothers International is the parent company of Brothers-All-Natural, producing all-natural 100% freeze-dried fruit and potato Crisps, and Lost Vineyards; importing low-cost wines from little-known vineyards in Europe and South America. For more information, visit and

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Colin Chase
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