Baby Boomers Facing Hearing Loss, Other Signs of Aging, Demand Technology Solutions

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Companies like Clarity respond with innovative products to help Baby Boomers ward off disability and decline.

At Clarity, we have long recognized the importance of addressing the needs of Baby Boomers, the 76 million Americans born between 1946 and 1964, who are constantly setting precedents for other generations to follow

Baby Boomers are using their pervasive influence over the culture in general, and the technology industry in particular, to rewrite the rules of aging. Rather than surrendering to age-related disabilities like hearing loss, Boomers are demanding new and innovative products that greatly minimize what were once accepted as the inevitable aspects of growing older.

Clarity, a division of Plantronics (NYSE: PLT), is among a growing number of tech-savvy companies adapting technology to give Boomers exactly what they want – solutions that keep the aggravations and inconveniences of aging at bay. Clarity currently offers an array of hearing loss products available through several national retailers as well as through its website:

For example, products, like the Clarity® C435™ 900 MHz amplified cordless phone, make telephone conversations not only louder, but clearer and easier to understand. According to a study conducted by Clarity and The EAR Foundation, a nonprofit organization dedicated to public awareness and continuing medical education related to hearing loss, this technology provides a powerful solution for the 38 million Boomers who reported experiencing a hearing loss.

“At Clarity, we have long recognized the importance of addressing the needs of Baby Boomers, the 76 million Americans born between 1946 and 1964, who are constantly setting precedents for other generations to follow,” says Carsten Trads, president of Clarity. “These days, Boomers are demanding solutions that can help them maintain an active lifestyle, and they want the technology to which they have grown accustomed to evolve and grow with them.”

Clarity also recently became the first company to incorporate the latest advancement in hearing aid technology (digital signal processing) into a standard home phone, a development that could potentially revolutionize both the phone itself and hearing loss as we know it.

“Hearing loss is one of the primary disabilities facing Baby Boomers,” says Suzanne Wyatt, executive director of The EAR Foundation. “Fortunately, pioneering companies like Clarity are developing cutting-edge products and services to help minimize a condition of aging that, prior to the Boomers, was simply accepted as a fact of life.”

Clarity joins others in anticipating the high-tech needs of aging Boomers. For example, one of the world’s largest computer manufacturers recently introduced several new adaptive products, including a keyboard optimizer that uses artificial intelligence to help individuals type, web access for the visually-impaired and a mouse that can cope with tremors.

“Over the past decade the accessibility of tech products for those who are aging has improved tremendously,” says Matt Hutchinson, director of marketing for Clarity. “There are products on the market that weren’t even dreamed of 15 years ago, and now, because of the influence and buying power of the Baby Boomers, these products are out there and making life easier for an entire generation.”

Though aging, the nation’s 76 million Boomers still represent the majority of the workforce and wield extensive buying power. This translates into a tremendous influence on the economy.

“Just because they’re getting older does not mean they’re leaving the market,” says Clarity’s Hutchinson. “The Baby Boomers will continue to take advantage of new technology, and it’s in every company’s best interest to build products that accommodate common disabilities like hearing loss in order to continue to engage an entire generation of consumers.”

About Clarity®

Clarity®, a Division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity’s patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide. For more information about Clarity and its products, please call 1-800-552-3368 or visit

About Plantronics

In 1969, a Plantronics headset carried the historic first words from the moon: “That’s one small step for man, one giant leap for mankind.” Since then, we’ve become the headset of choice for mission-critical applications such as air traffic control, 911 dispatch, and the New York Stock Exchange. Today, this history of Sound Innovation™ is the basis for every product we build for the office, contact center, personal mobile, entertainment and residential markets. The Plantronics family of brands includes Plantronics, Altec Lansing, Clarity, and Volume Logic. For more information, go to or call (800) 544-4660.

Altec Lansing, Amplifying Your Life, Clarity, Clarity C435, Clarity Power, Digital Clarity Power, the logo design, Plantronics, Sound Innovation, and Volume Logic are trademarks or registered trademarks of Plantronics, Inc. All other trademarks are the property of their respective owners.


Ryan Witherell

(615) 327-7999

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