America Hears Partners with Dynamic Hearing to Deliver Next-Generation Hearing-Aid Solutions

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America Hears, Inc., announced an agreement to equip its entire family of premium digital hearing aids with sophisticated sound-processing software from Dynamic Hearing Pty Ltd. of Australia. Standardizing on Dynamic Hearing's robust software platform will enable America Hears to continue expanding the global hearing-aid market by delivering the most advanced hearing aids direct to consumers and supporting them over the internet with a flexible choice of programmable solutions.

America Hears Uses Advanced Sound-Processing Software

Our partnership with America Hears has enabled us to stay at the forefront of the hearing-aid industry with software that unleashes the digital power of each successive generation of new DSP chips.

America Hears, Inc., today announced an agreement to equip its entire family of premium digital hearing aids with sophisticated sound-processing software from Dynamic Hearing Pty Ltd of Australia. According to America Hears CEO Henry C. Smith, naming Dynamic Hearing its Supplier of Choice and standardizing on the company's robust software platform will enable America Hears to continue expanding the global hearing-aid market by delivering the most advanced hearing aids direct to consumers and supporting them over the internet with a flexible choice of programmable solutions.

Dynamic Hearing is a closely held Australian technology company that develops and licenses advanced digital signal processing (DSP) algorithms and software to international manufacturers of personal communication devices, including hearing aids and headsets. Its ADRO® (Advanced Dynamic Range Optimization) amplification technology is the most sophisticated software available for digital hearing aids. The ADRO® Digital Sound Processing platform's real-time statistical analysis and automatic-adjustment capabilities enable hearing-aid designers to optimize the listening experience with products that continuously adapt to the changing acoustical environment as well as to users' specific personal hearing profiles.

According to Elaine Saunders, PhD, CEO of Dynamic Hearing, the agreement is the culmination of a long-term relationship in which America Hears has provided invaluable customer feedback and design experience for new versions of the ADRO platform. "Dynamic Hearing is focused on real-world solutions to people's hearing problems," Saunders said. "Our partnership with America Hears has enabled us to stay at the forefront of the hearing-aid industry with software that unleashes the digital power of each successive generation of new DSP chips."

Dynamic Hearing's ADRO algorithm, developed for the current and future generations of powerful digital signal processing chips, provides performance superior to the compression technologies used in many of today's hearing aids. In trials conducted by the Cooperative Research Centre for Cochlear Implant and Hearing Aid Innovation, hearing-aid users preferred ADRO over compression technologies 74% of the time.

America Hears is the world's only manufacturer of premium digital hearing aids to sell and support its products directly over the internet. By making appropriately priced hearing-assistance products easily available to a broader market than ever before, America Hears is helping to expand the hearing-aid industry, which has experienced disappointingly slow growth in spite of the rapidly growing population of Baby Boomers suffering from age-related hearing loss.

The combination of America Hears' design and manufacturing experience with Dynamic Hearing's ADRO software running on the latest generation of DSP chips promises to deliver hearing-assistance products with more capabilities at more appropriate prices than ever before. Smith said the companies' shared vision is to finally put hearing aids within the reach of the mass market for consumer electronics. "Anyone who can afford an IPod and a new mobile phone should be able to get the digital hearing assistance they require as well," Smith said. "Now, with America Hears products integrating ADRO software from Dynamic Hearing, they can."

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Kelly Malick, M.S., FAAA
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