We plan to leverage our marketing initiatives to provide heart healthy recipes, cooking tips online and to encourage our consumers to make a promise to love their hearts.
RICHMOND, Va. (PRWEB) January 23, 2008
Hamilton Beach has designated more than 30 Go Red products including distinctive red appliances to remind women every day to love their hearts. Hamilton Beach encourages women to take charge of their health, learn the risk factors of heart disease, and make eating healthy a priority.
The Silent Killer
Heart disease is the number one killer of women in the United States. Each year heart disease and stroke claims the lives of nearly half a million women - but the good news is that heart disease is largely preventable.
"Every year we see great strides in the awareness of the dangers of heart disease which challenges us to help spread the word even farther," said Dr. Michael J. Morecroft, President and Chief Executive Officer of Hamilton Beach Brands. "We plan to leverage our marketing initiatives to provide heart healthy recipes, cooking tips online and to encourage our consumers to make a promise to love their hearts."
According to Morecroft, financial support of the American Heart Association's efforts goes hand in hand with spreading the word about healthy lifestyle choices in the fight against heart disease. Consumers can look for tips and recipes on the Hamilton Beach Web site http://www.hamiltonbeach.com, or look for Hamilton Beach(R) Go Red designated products at select retailers.
About Hamilton Beach Brands, Inc.
Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Headquartered in Richmond, Virginia, Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE:NC).
Information on innovative Hamilton Beach(R), Proctor Silex(R), TrueAir(R), Hamilton Beach(R) eclectrics(R), and Traditions by ProctorSilex(R) products can continue to be found online at http://www.hamiltonbeach.com, http://www.proctorsilex.com and http://commercial.hamiltonbeach.com/.
About Go Red For Women
Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease -- the No. 1 killer of women. We want millions of women across America to take heart disease personally. Using the platform "Love Your Heart," Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org.
Images of Hamilton Beach Products are available online at http://www.hbps-imagebank.com/