HeatGenie Forges Strategic Alliance with Crown Holdings, Inc. to Develop Self-Heating Packaging for Food and Beverage Companies

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Austin-based, self-heating technology developer, HeatGenie and packaging products supplier, Crown Holdings, Inc. (http://www.crowncork.com), announced today that they have signed a joint development agreement to integrate HeatGenie’s patented high-efficiency, solid-fuel technology into food and beverage packaging.

HeatGenie's self-heating technology is integrated into packaging to warm food or beverages anytime, anywhere.

“We’ve looked at a lot of different self-heating technologies and we think this is the right one,” said Daniel Abramowicz, executive vice president of technology and regulatory affairs at Crown.

Austin-based, self-heating technology developer, HeatGenie and packaging products supplier, Crown Holdings, Inc. (http://www.crowncork.com), announced today that they have signed a joint development agreement to integrate HeatGenie’s patented high-efficiency, solid-fuel technology into food and beverage packaging.

The HeatGenie self-heating technology, under development since 2008, heats beverages or foods within their package. To activate, consumers simply press a button at the bottom of the package. The compact modular heat source at the base of the package is about the size of a small tea candle and weighs just 1.33 ounces. The common, food-safe material within the heater provides high content energy and heat at a controlled rate. The end result is a cup of hot coffee or a bowl of soup, safely heated in the hand of the consumer in less than two minutes.

HeatGenie’s approach to self-heating is unlike other self-heating systems familiar to the food and beverage industry. Previous self-heating technologies involved mixing quicklime or other chemicals with water. With the highly efficient solid-fuel system used in the HeatGenie system, consumers will enjoy a larger serving size of product in a lighter, fully-recyclable package. Heating times are four to six times faster and the heater itself is eight times more compact than earlier self-heating systems.

“We’ve looked at a lot of different self-heating technologies and we think this is the right one,” said Daniel Abramowicz, executive vice president of technology and regulatory affairs at Crown. “Together, HeatGenie and Crown have the expertise and resources to bring this unique technology to the food and beverage industry.”

Innovating for sustainability and recyclability is also key priority for both Crown and HeatGenie. There is no need to separate the HeatGenie heating device from the beverage or food can after use. The heating unit components are environmentally safe and recyclable before and after activation. Materials not recovered in the recycling process are entirely benign and normally present in the metals recovery process.

HeatGenie CEO Brendan Coffey, “We are excited about this new development opportunity with Crown. As we developed our technology here at HeatGenie we recognized the need to engage with technology partners who had experience and expertise in self-heating packaging. The partnership with Crown will accelerate development and commercialization.”

Will coffee, soup, and pasta in new self-heating packages be on grocery store shelves in the near future? Innovators like Crown and HeatGenie are betting on it.

About HeatGenie
HeatGenie™ has pioneered a safe, patent-pending, self-heating technology that can easily integrate into multiple forms of consumer packaging to heat food and beverages “on the go.” HeatGenie is the first and only company to satisfy the non-negotiable criteria for a commercially viable self-heating: safety, ease of use, cost effectiveness, light weight and sustainability. HeatGenie is a trademark of Ironbridge Technologies, Inc. For more information visit: http://www.heatgenie.com.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit http://www.crowncork.com.

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Rosemary Whaling
HeatGenie
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Michael F. Dunleavy
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