Through Pinterest, we have the opportunity to not only tell our story, but to engage with customers in a range of categories that peak their own interests.
Paterson, NJ (PRWEB) January 31, 2013
HeatTrak, the country’s leading manufacturer of electric heated mats, has joined Pinterest, the rapidly growing social media site that functions as a virtual pinboard. Through its membership, the company seeks to inspire and engage a variety of users with its collections of photos, ranging from do it yourself projects and home improvement ideas, to dream vacation spots and organization tips.
The mission of Pinterest, as stated on their site, is to connect people all over the world based on shared tastes and interests. This is exactly what HeatTrak aims to do.
"These days, social media is an incredibly important tool in reaching consumers," explains HeatTrak's Director of Marketing, Adrianne Burgher. "Pinterest allow us to reach our customers in a very powerful way; by telling our story with pictures. And we have the opportunity to not only tell our story, but to engage with customers in a range of categories that peak their own interests." The company currently has 14 active boards and over 330 pins.
Homeowners across the country use HeatTrak’s residential mats to keep their walkways and stairs safe, clean, and snow-free all winter long. The mats plug into any standard 120 volt outlet and heat up to melt snow on contact. The products are built with watertight connectors so customers can link the mats together and create an individualized snow melting system to suit the needs of their own home.
HeatTrak is the world’s premier manufacturer of heated snow-melting mats. Founded in 2004, The Company’s products are an efficient and convenient way to eliminate snow and ice accumulation around the home or workplace. HeatTrak operates under two divisions. Its Residential Division sells heated mats for the home through hardware and home-goods stores throughout the United States and Canada. Its Commercial Division sells larger, industrial-grade products through facility maintenance and industrial supply companies in the United States, Canada, and Europe.